During our studies we’ve learnt much about the
power of social media and the enormous potential the platform has in fostering
fantastic two-way communication but through my placement I’ve discovered how
big a role social media actually plays in public relations.
My placement invests a lot of time and effort
into managing the social media aspects for its clients and they identify the
potentials it holds to see great results for their clients.
One of the services my placement offers is
ambassador management. Depending on the type of client and the goals of the
client are factors that come into consideration when deciding on an appropriate
brand ambassador. A task I was asked to assist with was adding to a list of
potential ambassador for one of Magenta’s clients. The selection criterion was
quiet simple;
‘An Australian lifestyle, fitness, food, or
food stylists accounts with over 100,000 followers on Instagram or likes on
Facebook’
This brought me back to our Media Relations
unit where we learnt about the power and influence successful bloggers can have
with their followings. We learn that using these platforms can mean a greater
customer reach for clients and largely successful campaigns.
The task assigned to me really opened my eyes
to the extent social media has changed traditional public relations techniques
through its evolution.
Social media monitoring is also a big part of
Magenta, with constant monitoring of their clients following to reach their
target numbers. A large portion of my practical experience comes down to helping
with social media post ideas again bringing me back to my studies during PR
Techniques. The posts are carefully written and scheduled to achieve the best
result whether it be on Facebook or Instagram
I am enjoying constantly learning about how the
team at my placement employ social media in their campaigns and day-to-day communication
for their clients and look forward to seeing further ways they use this
platform to achieve success.
I hope everyone is enjoying his or her
placements as much as I am!
Jordaine
