Getting the GO ahead
Internal communications
My favourite project of my internship to date has been the drafting and designing of the GO - Transport portfolio staff newsletter. GO is distributed electronically to over 3000 Transport portfolio staff (Public Transport Authority, Main Roads WA and Department of Transport).
The main sections of the newsletter include the cover page, people, projects, a feature, moving together and backchat. The newsletter is eight pages long and needs to have a balance of stories from each of the three portfolio agencies.
I couldn’t believe the length of the process from drafting to publishing the newsletter.
The steps I followed to achieve this were:
1.
Thinking of ideas for stories and creating a
story list for the April newsletter with my internship coordinator
2.
Deciding on a primary contact to interview for
each story
3.
Collating additional information about each
story from agency websites, newspaper clippings and other available sources
4.
Draft each story
5.
Sending to the stories to my Internship
Coordinator for editing and approval
6.
Discussing and making any changes as
appropriate
7.
Sending the stories to the primary contacts
for their changes and approvals
8.
Discussing and making any changes as
appropriate
9.
Sending the finalised stories to the designer
along with a structure for the newsletter design (sticking within the style
guide)
10.
Receiving a preliminary newsletter layout with
stories
11.
Completing a round of editing and marking up
changes
12.
Sending this document to the Director of the
area for his changes and approval
13.
Making and discussing any changes as
appropriate
14.
Sending the changes to the designer
15.
Receiving final web and hard copy versions
16.
Arranging for printing for hard copy
17. Arranging for website loading for the electronic copy
