I can't believe I've
finished my internship at Central. I feel like I have come a long way from when
I first started at the end of 2013. My final few days as an intern has seen me
do some of the most interesting and fun work I have done. Period.
Starting from the top, I
was asked by Mike to take some photos and do a blog story for Central about the
Sculpture Walk at Deep Point in Melville. The Sculpture Walk featured former
Central student, with some even taking out prizes. I first though great, I get
to do another story, but nothing to exciting. Little did I know I would be
trusted enough to use a company car a drive down to Melville and take photos
and thoroughly sort the story out for myself.
At first I was excited
to be given that level of trust by Central and staff not only to do the story
completely solo, but also use the company car. Then I felt a lot more anxious
as I gave it more thought, what is my photo’s are no good? What if I crash the
car? Of course none of what I feared actually happened. I sussed out the car
and made it down to the sculpture walk and really enjoyed going around taking
photos and formulating the story and the angle in my head.
The trust given to me
by the Central staff really made me feel part of the team. The story itself was
fun to write, but what meant the most was being accepted and trusted enough to
be able to do the story solo and use a company car; certainly not what I expected
at the beginning of my internship.
To read the story I wrote
Sculpting Success, about the Melville Sculpture Walk please click the link.
The last major project I
took part in as part of my internship was the Central Student Awards Night. This
night involved all Central department awarding outstanding achievements in
their various fields as well as overall student winners. This was a lot of work,
like Left of Central but of a very different sort for me.
My task for the awards
was to write the student award winners blurbs to be read out on the night. This
involved writing individual paragraphs for each winner from a four page
document on each. The task sounded easy but condensing all the information down
into one paragraph that accurately describe their achievements was more
difficult than I gave credit. I didn’t want to simply copy and paste a template
filled with clichés and the same slightly re-phrased buzzwords. Eventually I got
into a rhythm of writing these blogs and felt more comfortable doing them.
Lisa, supervisor for
this task ended up being pleased with what I wrote got me to proof read and add
in my part to the MC script for the awards night. I was shocked to get a task of
this importance, but I gave it a try and soon got into the swing of it. At
first I found changing my style of writing from blogs/ media releases to a
speech for an awards night quite difficult. It had to be clear and succinct for
the reader and interesting for the listener and was a completely different
structure to what I had written before.
Learning that the MC
for the Awards night was Channel 10 news presenter Narelda Jacobs gave me a
real buzz. Simply knowing that something I had written was going to be read out
by a house hold name like Narelda was a great feeling. Seeing it read out at
the awards night a week and a half later was even better, especially since it
all ran smoothly and my words were a success.
I am glad to report that
my time at Central is not over. Kenley the head of the marketing team has
offered me a position in the team on a part time basis to help them out and
continue to give me experience. This is great news for me; I have had a great
time with both the work and more importantly the people at Central. The
opportunities they have given me and how welcoming they have been made at Central
my time a real pleasure. I’m really excited to keep working with them.
Though this is the end
of my internship it’s only the beginning of my time at Central and in PR. I
have met great people, learnt new things and got a taste for what the PR
industry holds. I can’t believe this is my final blog so from me, thank you
Central, especially the marketing team and see you soon.
