After working with WAYJO for the past three months, my time has
come to a sad end.
Throughout my time I was able to undertake a wide variety of tasks,
and experience the daily workings of a public relations employee in the not for
profit industry. This provided me with a true understanding of the importance
of the public relations role and enabled me to develop my PR skills. Some of
the main tasks I undertook included: compiling media and other stakeholder
contact lists; event organisation, planning and promoting; updating and
proofing of the website; supplying an e-newsletter, communicating
and liaising with school contacts; and sourcing relevant information
regarding possible sponsors and past alumni.
All of the tasks I have completed, even if tedious, have proved to
be very beneficial to my studies as I've been able to put all my classroom
knowledge into practice. I have also been very lucky to have gained a placement
at WAYJO as I've been able to contribute to their inspiring cause and meet
an array of people dedicated to the arts.
After completing my placement what I feel I will miss the most is
the staff. The ladies in the office have been there throughout my placement and
have each shared with me their experiences and advice about the industry. This
has provided me with invaluable information about what the future can hold. I
was astounded with how friendly and available they made themselves to me and
how they were always there to inspire, listen, and guide me throughout the
process. I am internally grateful for their patience and dedication.
Reflecting on my placement I've been able to grow both professionally
and personally. I cannot stress how rewarding this experience has been as it
has taught me about the PR profession and prepared me for the workplace after
graduation. I know I still have a lot to learn and experience but I now feel
confident with attacking any task and role given to me head on. I can't wait to
see what next year brings for me!
I hope everyone has enjoyed and learnt as much as I have from
their placements!
Christina
