Wow factor?

I always remember when we are doing our PR final project; it is always good for us to come out with some ‘wow factor’. We need some idea which when we suggest the idea people will say “wow”. Hmm, my sixth week in S&A, I was involve in a PR project. I really appreciate it because I was with them for the second week and I was in for this project. We have a meeting with our client at their place. That was my first time in my life, have such a formal meeting and meet up with clients. Obviously, PR is a profession as well, the first thing you need to make your client have faith and trust your professional is through the first sight of seeing you therefore your outfit is very important. Obviously, I dressed smart and formal for the meeting. It was a short meeting with our client, Well actually they are not our client’s yet, we are suppose to try and get them become our client. So we have this briefing with them and get to understand what they want for their PR side. It was a delighted meeting with them. After the meeting, we gotta brainstorm and come out with a PR project for them and from the client will choose which PR agency they wanna work with. So I have a brainstorm session with my colleagues to think of some idea for the PR plan. I did not suggest any idea for them at first because my mind was so blank at that time because it was my first time to think of a real workable PR plan ideas for a real client. After a while, I realize that the ‘wow factor’ that we use to have is a crab in the reality. What they really want is something workable and not going to cost a lot for the client. Basically is in-expensive and effective. I realize that all the ideas that my colleagues suggest are very common, PR people are doing it like always yet they are still using. I am not saying their ideas are not good; no doubt of questioning their profession but I really learn that what they want is not wow factor. I try my best to think of some ideas which is rarely use by other competitors and it is less expensive for the client. Maybe too much of ‘wow factor’ filled up in my mind, my ideas might sound not workable for them, at the end I am glad that the took some of my ideas and add it into the proposal for client pitch. A conclusion for this, client is looking for something which is creative, effective and in-expensive for PR plan.

Full stop..

Salina&Associates Public Relation

This is my first Public Relation job and I work as an internship in a Public Relation agency which is Salina& Associates Public Relation Agency. This is my first time work in a public relation agency. Indeed, I am a bit worry and nervous to work there. After a while which I spend two weeks with my colleagues, I find it comfortable. Of course I am not saying only the working environment but also my boss and colleague. Basically, Salina&Associates PR giving a comprehensive range of public relations consultancy services that they provide event management, brand building, celebrity endorsements, investor relations as well as crisis communication. The reason that the agency comforts me and do not make me feel nervous anymore is because of their enthusiasm towards their work; respect each other, honesty and also passion in Public Relation field. I think this is a public relation practitioner needs and therefore they make me feel gleeful to work with them. The CEO of S&A which is Selina bt Dato’ Seri Yeop Junior she is an live example of PR practitioner I can see all the requirement of becoming a PR person on her. She always emphasize that Public Relations is not all about heels and parties but a series of hard work. My first week of working in S&A basically was doing some media follow up of press release. I need to call the newspaper and also magazines editor to check and make sure they receive all the pre and post event release. I find it important though this is a small tiny things, it is part of a practitioner job to make sure the editor receive the release so that at least our press release stand a chance to be feature out on the newspaper and also magazine. Meanwhile, I was able to get a chance to know who are the editor, sub-editor, and journalists for different newspaper and magazine. It is very important to know them by hard because they are the one who decide whether to publish your agency event or not. So before I get to see them and know them in person, it is always good for me to know their name first and after I see them in person I could try to build a stable relationship with them. This is my first blog of expressing my working experience in S&A , more will be post in the following weeks. J