Wow, what an eventful couple of weeks it
has been in the build up to another STM showcase, this time featuring Shenton
Park’s Peachy Store and the hottest new fashion label, Bruug. Wednesday the 31st
of April was an extremely busy day, involving lots of running around picking up
samples from all over Perth to be featured in the runway show. Shoes needed to
be sourced, also taped so they don’t get scuffed or marked, the car had to be
packed, sound and lighting sorted, along with the usual one hundred and one
other last minute tasks!
The Peachy and Bruug STM showcase was held
at the stunning Beluga restaurant located in Claremont, which provided a
modern, sophisticated yet edgy setting…perfect for the showcase!
The runway show featured looks styled by Bec and Jules, owners of the boutique fashion store along with a
showcase of Bruug’s latest collection. Olivia Donaldson, winner of The Face
Australia also made an appearance in the show, heres a link to some images taken by Adam
Nalapraya of the girls back stage.
My task for the night
was to manage the guest list at the door, this involved greeting guests and
checking of names. Not to mention meeting some of Perth’s well-known bloggers,
stylist, and social personalities. Once all the guests arrived, there were
several seats that needed to be filled, I got the lucky job of filling one in a
prime position where I got to sit back and enjoy the show.
The following day I
had to return the samples back to the Peachy Store, where upon my arrival I was
shocked to see such busy store. I overheard customers asking about garments
that featured in the runway show. It was surprising to see how the event attracted
so much business for the store. After discussing with my supervisors I found
out the store made..…lets say ALOT of sales that day!
This week I was lucky
enough to experience first hand how such an event can help market a brand or
store and rapidly increase business. Looking forward to what next week brings!
