Hello bloggers!
My name is Darcy and I am undertaking my
placement at Mills Wilson, a relatively large consultancy that employs a number of PR staff. Each is responsible for portfolios of various high profile clients
in Perth. From my first day I understood how diverse working in a consultancy
is compared to previous work experience I have done for events and smaller
organisations. One of Mills
Wilson’s key clients is a major developer of residential communities in Western
Australia, Victoria and Queensland.
I was surprised by the amount of work that has to go into managing the
PR for such a company.
The girls are constantly compiling information for
newsletters, briefs for photo shoots, press releases for local newspapers (as
well as logging the subsequent clippings each day) and a myriad of other
activities: it is a constant work flow. Some of the activities I have done so
far include logging media clippings, preparing EDM’s (electronic direct mail)
for events at the estates and preparing an event plan for the launch of a new
estate. The last one in particular was more difficult than I expected - there
are lot of different facets to planning a real event than I had learnt in
class, including how many bins and fire extinguishers you will need!
The consultancy
environment is a diverse one and a lot of work goes into each and every client.
I am enjoying my internship so far as it has also been my first experience in a
real office environment. I have learnt in recent months that I want to pursue a
career in music management and won’t be working in an office like the one I am
in now. But I can already see that the skills I have learnt in my degree and am
practising now are going to be very useful in the future. I am aware that I
need to work on writing more concisely and to the point, as well as working on
my tone to properly convey the information. The girls at my placement have been
going over my work and giving me helpful feedback that I hope will get me on
track. It has been a great experience so far and I hope to leave with a better
grasp on my writing. I think I’ll also come out of this with some important
time management skills as I’m already struggling with the work load for my
other units! I'll keep you posted on how I go with all this, wish me luck!
Darcy Rahn
