My name is Rebecca Uglow and I’m currently in my last semester of a double
major in Marketing and Public Relations - and like you I’m doing the unit PR
internship. `I was lucky enough to score an internship at Cannings Purple in
West Perth.
Cannings Purple is a well-recognised,
strategic communications consultancy, providing high quality and personalized
communication advice.
Cannings Purples drive, work ethic, preparation and more importantly the success of landing a new client has taught me a lot in the five days I have been here, especially the fundamental importance of being prepared in order to succeed.
Some can describe a mailing list as
‘difficult to manage’ and is thrown into the ‘too hard basket.’ However the
mailing list holds key stake and shareholders who are fundamental for the
organisation.
On
my first day I was asked to condense the agency’s four mailing lists into one
master list. This wasn’t as easy as it may sound! I discovered there were more
than 4500 contacts with some being repeated up to five times and some contacts
missing either names or the business they were associated with. Over the period
of two days - between other work I was given – I managed to cull the contact
list down to 1532 and filled in as many names and businesses as possible. This
mailing list is used for a number of purposes including Cannings Purple’s
newsletter, so it was fundamental to their communication network to have one
master list in order to contact all stakeholders and shareholders.
Another
fundamental public relations task I performed was media monitoring. One of
Cannings Purple’s current campaigns is for the Gold Royalties Response Group
(GRRG). There has been numerous articles published online, print and on radio
and it was my task to distinguish the various key themes from each media
platform. Cannings was then able to provide this information to the client,
along with other information relating to the success of the campaign.
Sadly,
I didn’t earn a gold nugget for my work, but I’m really excited to see what the
rest of my time at Cannings Purple has to offer!
Rebecca Uglow
16177767
