Highs and Lows

Hi All,

Sad to think that this will be my last post for the PR393 reflective Blog...  

Overall the past month has been so full on yet exciting! I have accomplished a variety of tasks that I didn’t even think I could do – from media monitoring to organising an event. My placement has allowed me to travel to destinations in the world which I had never been to before.

However at times it has all been cherry!! I found that the most challenging part of my placement has been time management. Multi-tasking is a skill I am yet to master! However, I have learnt a lot with prioritising my work and following through each task – organisation is the key to time management!

Mostly I have enjoyed coercing with our graphic designer coming up with various promotional material and display adverts. I am really proud looking back at my work and what I have accomplished over the past month.

Working for a small business is amazing. I have had the opportunity to make so many important decisions and have really enjoyed being a part of such a driven and encouraging team. I am looking forward to the opening and hope it all goes to plan!

All the very best in your careers,

Courtney

Media Kits to Advertising and much much more!

Hi Again!

I hope you have all been enjoying your placements!

During the past few days I have been extremely busy and assigned a variety of advertising and PR tasks comprising of a putting together a media kit, composing a two-page feature article, creating a DPS for the opening of Pacific Blue, and of course not to mention sales and admin!

I was assigned the task of compiling together a media kit to distribute to various media groups. The media kit aims to promote ‘Pacific Blue’ as a ‘hot new entrant in the outdoor furniture industry’ – raising awareness and promoting brand identity. Although I had done this before at university, I have never produced a media kit for a organisation….In the end I was really happy with how it all looked.

Last week I also really enjoyed conversing with various editors from magazines such as SCOOP. In order to get the two page feature article published I had to answer various interview questions.

On top of all this I been working with our graphic designer to come up with the following advert as part of our teaser campaign. The advert will be published in 3x high-end glossy magazines 3-5weeks prior to the opening and is also be placed on billboards.  I can’t wait to get it published!! Hopefully I will have a draft to send you on my last post!

All this has just been in a few days – and there are just not enough hours in a day! For me it all came down to time management and prioritising my work – which for myself, is something I don’t consider I have previously been good at. I have just been doing my utmost at prioritising my workload and continually see each task that I start through.

Until next time,

Courtney

Not enough hours in a day!

Hi Again!

During the past couple of days I have been assigned a variety of advertising tasks comprising of a detailed advertising schedule, composing a feature article, creating a DPS, and not to mention sales and admin duties!

I have really enjoyed conversing with various editors from magazines such as SCOOP. I have began composing a two-page feature article, which has entailed me answering a variety of interview questions. I am hoping to proof the article next week to show you all!

I have also been working with our graphic designer to come up with an advert as part of our teaser campaign. The advert will be published in 3x high-end glossy magazines 3-5weeks prior to the opening and is also be placed on billboards. 

This has all been over a few days – and there are just not enough hours in a day! For me it all came down to time management and prioritising my work – which for myself, which is something I don’t consider I have previously been good at. I have just been doing my utmost at prioritising my work load and continually see each task I start through,

Hope you have all been enjoying your placements so far!

All the best,

Courtney