I have been extremely busy the last few weeks preparing MSWA's social media launch which was today. MSWA is now present on Facebook, YouTube, LinkedIn and Blogger. To launch Facebook, I had to come up with an interesting way to get people to like the Facebook page, and what better way then a give-a-way. Taryn (my supervisor) allowed me to design a competition with the prize of an iPad mini! People must share, like and comment on their experience of MS.
Today was an interesting day, as we were not sure on the response we would receive on the first day of launching the social media platforms. The first few hours we had 3 likes, all within the organisation. This was really starting to worry me as I didn't want the launch to be a fail. More hours had passed and amazingly, people were liking and sharing the page, and posting their story of MS! The response was great. Every time I pressed refresh a new notification would come up. By close of business we had received 250 likes, which was beyond our expectations.
I thought it would be a good idea to track all the likes and posts for the whole month of April, and then once it has settled down, keep track 1-2 times a week. This will allow MSWA to see what people are responding to, and if the numbers will continue to increase. I also thought it would be beneficial to create a spreadsheet with a year plan on potential ideas for FB posts. This is only to give a rough guide, but there is nothing worse than having presence for one month and then nothing, or overloading people's news feed that they eventually unlike you!
This was the last day of my 20 day internship at MSWA and was the most exciting. I am glad to say that I will not be saying goodbye to MSWA. I have been offered a position in the Communications Department which I start in a few weeks. I am so grateful to be offered this position, as I was definitely not ready to leave. This 20 day internship has been such an amazing growth opportunity for me in PR and I wish everyone good luck for the rest of their placement!
Thanks for reading my blogs!
Gabby
