“You don’t take a photograph, you make it.” – Ansel Adams
Welcome
to my fourth reflection on my placement at the one40william division and
140-retail sector.
STM SHOOT
I
was given the opportunity to work alongside Teagan Sewell (stylist and
designer) for an STM photo shoot incorporating her own jewellery label from her
line ‘Sewellery’. Sewellery has a retail space at one40william, thus
incorporating a campaign to promote one40william in this exclusive STM photo
shoot.
From
the get go I felt that my role at the shoot was as important as anyone else’s.
The shoot took place at the architecturally stunning Heath Ledger Theatre in
the CBD. After a tour of the Theatre and deciding on where the shots should be
taken it was time to start preparing the clothing and jewellery that would be
included in each shot. All jewellery used was ‘Sewellery’ and the clothing
ranged from Ellery to Givenchy.
From
the first click of the camera, the shoot was finally underway. It was such a
great to have a ‘behind the scenes’ first hand experience to see how much work
goes into getting one amazing shot.
From
previously sitting there on a Sunday I would flick through the fashion
photography in the STM choosing the photo’s I like the best, to now
appreciating the hard work and long hours that are required to put these looks
and shots together. I learnt especially the amount of hard working people
required to form the team to create such photography shoots come together.
I
was honored to be part of such a team that worked so well together, especially
when my ideas and advice was asked when styling the outfits and going through
the final shots.
The
team included the following:
·
Teagan Sewell (and 2 interns);
·
Photographer (and 1 intern)
·
2 Film Crew;
·
Makeup Stylist;
·
Hair Stylist and
·
Myself
COMMUNICATION IS THE KEY
Throughout
the STM shoot I found the most essential element was verbal communication. Of
course in public relations written communication is significant in all areas of
work, however, verbal communication is just as important.
Utilizing
excellent verbal communication has been cemented as a result of my internship
from the roles that I have required to adopt. Through out units at Curtin, we
are repeatedly reminded of the significance of high standards of verbal
communication, however, having to demonstrate this in a real corporate sense
confirms such importance.
I
feel as though I am growing through my experiences whilst completing my
placement at one40william.
The shoot is being published on the 26th of September so look out for the exclusive shoot in this Sunday's STM!
Until
more 140 experiences,
Alexandra
Wheeler
(14866393)
