Today,began another day at Communicare. Being a non for profit organisation, Communicare's marketing and media team, in in charge of all the PR, media and marketing aspects all the different sectors within the organisation.
This week, the team was looking into helping youth services put together their Youth Expo which was being held on the 12th of April. This was being done through getting companies to attend to present their organisation, on how they are able to help the youth that are disengaged from society, as well as ensuring there was enough refreshments and enough advertising was done for the event etc.
Youth Services, wanted the team to put together a A5 booklet of all the different vendors, what they did, who they were with their details etc, for all the individuals whom were coming along so they could have a reference to go back to at the end of the Youth Expo if need be and here is where I came in.
There were a range of thirty different organisations, which I had to research and find out what they did and their location. Some of these organisations I have never heard of and some I had previously. Most of these organisations were non- for-profit organisations, which were moving to support the Youth Expo. This made me realise that non-for-profit organisations tend to stick together to support each other to ensure ones success and in turn it is also a way for them to get themselves out there and let individuals know about the services they have.
Putting together the booklet was one of my tasks, but in the office the other lingering question was "how do we get more people to like out Facebook page". Since I started at Communicare, this has been a raging question, to get more likes on their fFcebook page. The reason for this I personally believe is because of the massive success of the use of social media and social media is a something most individuals turn to before they do anything else upon turning on their internet accessible devices. This question is yet to be answered yet, as the right type of strategy has not been found to attract individuals from every age demographic.
Until next time
Asvinder
