It has finally come to the end, the final
public relations unit before student life finishes forever! Before commencing
my placement I can tell you I had a mixture of feelings. I mainly felt excited
and nervous to see what my internship was going to bring, and what I new things
I was going to learn.
I was Lucky enough to be accepted by the
highly successful events company Sunset Events to complete my internship. Sunset
events are a Perth based events management company. Music, Culture, entertainment, arts and a good
environment are the main attributes by such events are developed. Some of the
major events executed by Sunset Events are Southbound, Stereosonic, Groovin the Moo, and Blues and Roots festival. I
had the opportunity to complete work experience previously with the company assisting with the event Creamfields, so It wasn’t completely unfamiliar territory I was
stepping onto. My first day began at 10am and I met the lovely Angel who showed
me around the workplace and introduced me to the small team of employees by
which Sunset operates. To start with I was given a confidently agreement by
which I needed to sign, something I had no problem with. I was not surprised to
sign a document like this given the nature of the industry and the exclusive information
that I could be entrusted with. It was then it hit me, this was the real world!
I was allocated my first task, Media
Monitoring. To be quite honest I had absolutely no idea what this task
entailed, which made me quite nervous and I started to think I was unprepared!
However, Janelle put me at ease when she explained to me on what was expected. With
Sunset events being responsible for many high profile national events, there
would be a large amount of paid and non-paid for advertisements found in
different print and online mediums. With scanning and monitoring different
media for relevant events, it can give feedback on the publicity and coverage a
particular festival or event currently has. PR, marketing and advertising play
a huge role in generating ticket sales and overall knowledge of an event, and
could be a detrimental effect on whether a event will be successful or not.
As I have just started my internship I very
much look forward to all my internship has to come in the future, and sharing
my experiences of the “Real world” environment of the events industry!
