“Creativity is contagious. Pass it on.” — Albert Einstein

08 March 2012

Hello friends!

It's been nearly 9 days now that i started my PR 393 internship and with all the work load, it is only today that i am being able to submit a second post on the blog. PR is known to be a very interesting, but tedious job given that it consists of many mini-jobs making up the whole work itself! I am slowly learning and getting used to multi-tasking and i find it very helpful in enhancing my work pace and productivity.
A typical day at work would include tasks such as: attending meetings, media monitoring and collecting relevant media clippings, interviewing tenants who will be setting up a business at Grand Baie La Croisette and drafting articles for the weekly newsletter.

A new PR consultant has joined the team and with her 15 years of experience in the PR/Journalism field, i have learnt a lot from her within the last few days. She has been working previously for the Lottotech Ltd and she comes from reunion island. Part of her job consists in providing me with a training in the PR field to learn more about the right techniques in doing an effective PR campaign, working on strategies and liaising with media and clients for articles. What you learn in theory is actually different to apply in the real life context; PR books teach you more on general elements but in your job you have to adapt and be creative or else you might just forget about PR and  find another career!

Yesterday, during a brainstorming with the PR  and Markerting team, i have made proposals for changes in the newsletter format which was so boring and guess what my proposal has been approved by the whole team and other members of the company who have an upper hand on any decisions taken in the organisation. I have worked on an innovative concept with the help of a Creative Director whom i know personally and we have come up with a dashing new design and concept.

Personally, i find it very challenging to work for the PR team of the Grand Baie La Croisette project as it's a very big one with many opportunities but i am confident that i will make it work and bring as much as i can to this alluring project! What i have enjoyed the most until now is meeting new people almost each time i come to work and learning from them about different subjects. Afterall this is what public relations is all
about!!