As you could perhaps infer from the title, I am currently in the fashion industry and am doing corporate communications for my internship. Here is a little bit about myself - before I was a Curtin student, I studied Fashion Merchandising and Marketing and worked for a couple of years in the fashion and education industries. I am now in a small start-up company called Type A Projects, and am solely in charge of all the communications for one of their outfits - an online retailer called shopthemag.com that was launched only two years ago.
shopthemag is a luxury e-commerce website that specialises in retailing the best designer labels in Asia. It was conceived by my boss with the vision of educating fashion-conscious consumers of the excellent quality and superior designs of Asia-based designers - that Asian luxury brands are certainly competitive with the well-established western labels.
It has been a blast thus far, connecting with the editors of various fashion magazines and stylists of high calibre, as well as nurturing relationships with the retailer's customers. With the advancement of technology and the world's escalating interest in fashion, it is indeed a challenge to manage PR in a fashion industry as fashion editors and writers are bombarded with an increasing number of fashion news daily. It is hard to stand out from the crowd; to ensure that not only the brands we are carrying get media attention, but more importantly, the retailer obtains media coverage as well. I am still trying to find the right balance of promoting the brands, and building a reputation for the website.
It has been an interesting journey, and I will keep you updated on the various PR activities I will be embarking on.
Wishing whoever is still reading this a marvellous new year ahead!
