My first day in the fast paced fashion world....

I have just completed the first week of my placement at The Just Group in Melbourne and so far it has been such a great experience! I am working alongside the marketing manager for both Portmans and Dotti.

On my first day I was asked to put together an inspirational pin-up board for some upcoming spring/summer 2012 collections. The purpose of the board is to help everyone working on the campagin to understand the message and image of the new collections. It also helps them to understand the reasoning behind the clothing, promotions and merchandising. This was alot of fun, as I spent the day browsing through blogs, websites, Tumblr, Pinterest and Facebook searching for images to suit the campaign.

On my second day I was given a couple of research tasks. My job was to research our competitors to understand how they operate online and on social media platforms. Another task I was given was to research media outlets in New Zealand to get a better understanding of the media coverage that fashion receives. I have also been asked to do some research on the Mercedes Benz Fashion Festival in Sydney.

I have been super busy completing all my tasks and am thoroughly enjoying my time here at The Just Group in Melbourne!