I am very excited when I first enrolled the
internship unit as I planned to work as a PR trainee at GSK (GlaxoSmithKline)
Singapore. However, things did not go smoothly as I expected. Most of the positions were either filled or
unavailable.
Knowing that I am not able to find an
internship position in GSK, I immediately did some research online and sent out
my resume to as many companies in Perth as possible. As days passed by, least,
if not, none reply were given. As an international student overseas, I have
anticipated the difficulty of getting an internship position in Perth and I am
not going to give up just yet.
Finally, lady luck smiled on me and I got
an internship at Homes Property Management in Perth.
Homes Property Management Logo
On my first day to the workplace, I went
with two of my friends, Su Jia and Yee Ting, which was their first day working there
as well. Tris, who is the Managing Director of Homes Property Management, came
to greet us, show us to our desks and provided us with working laptops.
Without any delay, Tris told us that her
company has just getting started and wanted us to develop a complete PR plan
for the company to get the company brand out. PR plan is what we have learnt
every year in every PR units and it will be very easy once we paid full attention
in class and work hard in every PR assignment.
We scrambled all the materials we need (company
backgrounds, newspapers, magazine, etc.), and asked Tris for Homes Property
Management’s current websites, promotional tools and strategies to see whether
it needs improvement.
The most difficult part, which the part we
spent most time on, is the media placement strategy. For that part, my
colleagues and I spent almost a week to look through every article and evaluate
the news angle from different print publications. Besides, we also need to
state down the contact details (phone no., E-mail and address) of most of the
editors to store it for future use and not all the contact details could be
found. For those that their contact details were unclear, we did some research
on the Internet to look for alternative publication options.
At the end of the week, we managed to get
the PR plan done. However, Tris needed us to modify some of our plans as she
wanted to focus on gaining free publications due to limited budget. We then
change most of our strategies to collaborating with other businesses and finding
sponsorship, which she seems satisfied with it.
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My colleagues and I (first from the right), Yee Ting (middle), Su Jia (second from the right) & Tris (third from the right).
Leong Chee Lek
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