Hi Everyone,
Welcome to my second blog
post! Well after traveling in my last blog, I arrived to work and got straight
back into it again! Although no leases have been signed as yet for the upcoming
showroom, the owner wants me to start organizing the VIP Opening night for the potential
showroom in order to generate awareness among our clientele within the industry
and to promote Pacific Blue furniture’s brand image of quality, luxury and
prestige.
At first I found myself getting
carried away with elaborate and fun ideas such as champagne on arrival, showroom layout and
designer invitations. So as I began to feel a little overwhelmed I referred
back to the various concepts and processes I have learnt throughout my degree
in regards to event planning allowing me to take one step at a time.
For the first few days back
at work my time was largely spent on the computer coming up with a client
database. As I am not use to using excel, I was taught various skills, which
made the process much easier! I firstly made a spreadsheet of all builders,
architects, interior designers in the local area who are potential clients for
the business. The rest of the week was non-stop contributing towards budgets,
scheduling and organizing promotional material.
My favourite part of
organizing the event to date has been coercing with the graphic designer for
promotional material to use at the event such as VIP cards, bags and
invitations. Below is a proof of our VIP card which I helped design to give all
attendees entitling repeat industry VIP's 20% off our products, this is also apart of Pacific Blue’s loyalty program.
Front Back
As the majority of my time
has been spent on the computer researching and crunching numbers I would have
to agree with Carolyn Verey when she mentioned that “Unfortunately PR is not
about cocktail parties and lunches”.
Nonetheless, I have really enjoyed doing
something different and employing the concepts I have learnt throughout my
degree. I’m now looking forward to the event going ahead!
Until next time,
Courtney
