Showing posts with label models. Show all posts
Showing posts with label models. Show all posts

Thursday, June 4, 2015

Fashion World as a PR Intern

1.       Working in the fashion industry.
The internship I did gave me exposure of the fashion world of Mauritius. This industry is very concise as though it is wide spread, the networks are mostly closed. Working with models, fashion designers, choreographers and sound and light designers opened my eye on a whole new world. The idea of having female models as stewardesses at events is very trendy, common and fortunately, very successful.

The models at my firm did not only shoot for magazines, campaigns and marketing related projects, they also performed the role of hosts in events, which is in line with PR.
The world of bling bling is rosy from the outside but glamorous as it is, it requires a huge planning. The behind the scenes planning and execution is very meticulous and to the point. One wrong move and the whole show misses the chance to successful.

The competition in this industry is fierce and challenging. In order to keep up to the standards, many aspects need to be taken into consideration; from the costumes to the ramp and so on. The guests need to be satisfied, and by guests, I am not saying clients. The responsibility of the guests at the event is on the firm and even if the client seems to be pleased with the service offered, it becomes a bad publicity if the attendees are not showing positive response.


Hence, the stressful life of an intern at this firm was worth gold in terms of exposure and experience. Any mainstream girl would love to work in the fashion industry, and I discovered to what extent I grew a fondness for this world with all its side effects of mental and physical stress.

Tuesday, September 25, 2012

2012 Chic Model Search Final

2012 CHIC MODEL SEARCH SEMI-FINAL AND FINAL

This week was the most anticipated week of my internship, the 2012 Chic Model Search semi-final and final on the same weekend.

The week started strong and busy with confirming the production for both the semi-final and the final. There was a lot to be done so I decided to be proactive on Monday. I had to organise the semi-final t-shirts and final t-shirts, liaising with Network Ten to confirm a Channel Ten journalist as an MC for the final, liaise with Nobody Denim to organise jeans for all entrants for both the semi-final and final and finally email all entrants regarding the semi-final and the final.

SEMI-FINAL AT WESLEY QUARTER
The semi-final went extremely well, the production organised by the Wesley Quarter PR team Magenta was amazing, our MC Rebecca from GWN sounded and looked fantastic and the overall event ran smoothly. I learnt from this event that communication is key especially when you are working with three different organisations how I did for this event. I had to liaise with Wesley Quarter, Magenta and Perth Fashion Festival to create the production for this event.

FINAL AT STM FASHION CENTRAL IN FORREST PLACE
The 2012 Chic Model Search final started off as quiet a stressful day as we were in the STM Fashion Central sharing it with four other parades, which were running late. The back of house was quiet a stressful place to be but once we were assigned our spot out the back we got to work with re-registering the contestants, fitting them and doing a rehearsal so everyone including out new MC Amelia Broun from Channel Ten were familiar with what do to on stage. Johnny Ruffo joined us at the event where he had a meet and greet with our “Johnny Ruffo winners” and later joined Amelia on stage for a quick interview and to present the runners up and winner with flowers.
(2012 Chic Model Search Winner Kimberley Wyhnhorst featured in the middle alongside her runner ups)

Overall, the final went extremely well.

The last week of my internship included tying up all the loose ends such as the delivery of the winners prizes, thank you emails to everyone involved in the chic Model Search etc.

I could not believe how quickly my time at Perth Fashion Festival has passed; I have learnt more than I could possibly imagine I have met many wonderful people, created some strong contacts and strengthen my communication skills. Freda Phillips was an amazing mentor and allowed me to share my opinion and thoughts in every aspect of the planning of the model search.

Thank you for reading my blog!

Laura
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