Showing posts with label executive summary. Show all posts
Showing posts with label executive summary. Show all posts

Monday, October 4, 2010

Tick, tock, not much time left on the PR Placement clock!

Last week I had a massive realisation – there are only a few short weeks left til the end of my final semester at uni, which means there are even fewer short weeks left of my internship with Perth Zoo!

This scary thought had me panicking, realising that I have only a matter of days left to finalise and edit my report, and got me thinking about what this means....
My internship with Perth Zoo is drawing to a close and I’m starting to wish that I could freeze time and work on my report for another year, because it doesn’t seem real that I will be handing it in to my supervisor and potentially the CEO next week. But this is the reality of the ‘real world’ and being out of the comfort zone that is uni life.

On the other hand, this week makes me really excited thinking about what I have achieved. I have learnt how to turn something suitable for my uni tutors into something that a real life CEO or manager would want to read, and (hopefully) something that will actually be used by an iconic Perth organisation, how thrilling!
Someone wise once said: “Time is free, but it’s priceless. You can’t own it, but you can use it. You can’t keep it, but you can spend it. Once you’ve lost it you can never get it back”. This I am afraid is very true. The week ahead of me, leading up to my final report being handed over is I’m sure, going to be a very, very stressful one. I have already had a giant red bull and two cups of coffee today in order to keep my spirits up to the tedious but, alas, necessary task of editing.

Another thing that has me worried is (however pathetic) my executive summary... I think back to all of the assignments I have handed in over my 4 year uni career and still wonder how I ever manage to get through these horrendous executive summaries. The reality of this situation is that they are also extremely important. As we have been told countless times by our lecturers, most executives only read this part of the document. This worries me, in that over the massive amounts of information I have put into my actual report, it is my least favourite and probably my least impressive part that will be read.

Anyway, for those of you who are coming to the end of your placements like I am, I hope you have learnt something valuable as well and I will be sure to update you as to how my report looks when it is finished and just how well my executive summary writing goes!

Elle