Evening All,
I can't believe that three months have flown by this quickly! It seems like only yesterday that semester two of 2009 had just begun and I was the brand new intern at Sunset Events. Alas, it has been three months and I have finally completed my twenty days of placement, yay!
At the beginning of this whole experience I was a little doubtful of what I, personally, would get out of the placement, as opposed to what Sunset Events would get out of me. And for the first few weeks this was the mentality I maintained.
As my time with the events company progressed and the staff began to believe and trust in my abilities I felt like I was finding my feet and that my presence and efforts were sincerely appreciated. I learnt that I had to be on top of my game all of the time; that I needed to work quickly and that by helping out as much as possible I was definitely making a difference to everyone's work load.
I realised over time, however, that my internship was largely based on project management and marketing rather than being public relations focussed, and whilst this completely defeated the purpose of having a placement unit for my public relations major it did confirm for me that marketing is where my heart lies most deeply.
Having now begun my role as Street Team Coordinator I have also realised how relevant work experience really is to equipping a person with the skills and knowledge they need to make it in 'the real world'. If it weren't for this unit I would have felt completely neglected and devoid on confidence stepping into the role I have and I only hope that the unit will continue and that perhaps it may be incorporated more so into the degree in the future.
As for my future with Sunset Events, I look forward to experiencing my first event, One Movement for Music Perth, to be held at the Esplanade on the 16th, 17th and 18th of October and the promotional lead up to Southbound 2010 in January!
Thank you to all those who have read my blogs and I wish you all luck with the writing of your PR393 report!
Signing off for good,
Ana B.
Showing posts with label Ana B. Show all posts
Showing posts with label Ana B. Show all posts
Sunday, October 4, 2009
Friday, September 18, 2009
The benefits of delegation...
Evening All!
It seems that when the time slips away and the work piles up the intern benefits from delegation, as I had the pleasure of discovering. So what had started out as the small task of resizing images on Photoshop quickly turned into adding content to the newest Sunset initiative, SunsetMag!
The online magazine aims to highlight the best of the best of Perth in terms of food, music, fashion, culture and lifestyle. Updated fortnightly, SunsetMag not only intends to inform its viewers of upcoming events, but also entertains with the passionate and subtly humorous writing of Sunset's own Julian Tompkin and other contributors.
Being trusted with such a responsibility as this would have been the highlight of my experience at Sunset Events, if it weren't for the sudden and very unexpected news that I received yesterday afternoon. It seems that whilst I will be unable to shadow the Communications and Creative Manager in his media endeavours, I was offered a part-time, paid position with the company!
As of the end of my twenty days as intern at Sunset Events I will, most graciously, take the role of Street Team Coordinator. And whilst this may not seem the most glamorous of positions I am excited and thrilled to be offered the opportunity. As Street Team Coordinator I will be in charge of a group of people who will attend gigs across Perth and visit bars, pubs and cafes distributing promotional material regarding upcoming Sunset music events.
Aside from this role, I also look forward to continuing my working relationship with Sunset Events and events management as I contribute to the inaugural One Movement for Music Perth event in October!
Signing off for now,
Ana B.
It seems that when the time slips away and the work piles up the intern benefits from delegation, as I had the pleasure of discovering. So what had started out as the small task of resizing images on Photoshop quickly turned into adding content to the newest Sunset initiative, SunsetMag!
The online magazine aims to highlight the best of the best of Perth in terms of food, music, fashion, culture and lifestyle. Updated fortnightly, SunsetMag not only intends to inform its viewers of upcoming events, but also entertains with the passionate and subtly humorous writing of Sunset's own Julian Tompkin and other contributors.
Being trusted with such a responsibility as this would have been the highlight of my experience at Sunset Events, if it weren't for the sudden and very unexpected news that I received yesterday afternoon. It seems that whilst I will be unable to shadow the Communications and Creative Manager in his media endeavours, I was offered a part-time, paid position with the company!
As of the end of my twenty days as intern at Sunset Events I will, most graciously, take the role of Street Team Coordinator. And whilst this may not seem the most glamorous of positions I am excited and thrilled to be offered the opportunity. As Street Team Coordinator I will be in charge of a group of people who will attend gigs across Perth and visit bars, pubs and cafes distributing promotional material regarding upcoming Sunset music events.
Aside from this role, I also look forward to continuing my working relationship with Sunset Events and events management as I contribute to the inaugural One Movement for Music Perth event in October!
Signing off for now,
Ana B.
Sunday, August 16, 2009
Time management, organisation, confidence and conviction...
Evening All!
Over the course of my studies at Curtin University it had always been my understanding that events management was not only one of the most exciting avenue for public relations graduates to take, but also one of the most involved, in terms of planning, organisation and implementation.
With only a full-time staff of fourteen and the help of eight of so volunteers (myself included), Sunset Events manage to create and host some of the largest outdoor music events in Western Australia as well as a number smaller concerts on the side.
The complexities of managing numerous large scale events has been brought to the forefront of my mind over the past couple of weeks, as I worked across three very diverse events and two secondary initiatives of the organisation. Whilst my role within these projects was minor I wondered whether if it weren’t for the assistance of the volunteers that the staff of Sunset would be able to pull everything together without having to forfeit their lives outside of work completely.
Amongst many other tasks, I have been involved in sourcing invoices in order to apply for an overseas marketing grant for One Movement; completing a council event application for the upcoming Southbound 2010 event; researching upcoming gigs, openings and performances around Perth for SunsetMag; creating and mailing copy to a number of local and overseas websites regarding the official One Movement blog; as well as setting up for the 10 year anniversary of Sunset Events and SunsetMag launch party last week.
Whilst my involvement with Sunset Events has not been concentrated on one specific event or a particular area of focus, such as public relations or marketing, I relish in the experience and knowledge I am gaining in terms of time management, organisation, confidence and conviction as well as the need for a sincere and honest passion for your career path.
I look forward to the exciting challenges that are sure to come my way as I venture into the last half of my internship, and despite the chaos associated with events management I am glad to have made the choice I have with Sunset Events.
Signing off for now,
Ana B.
Over the course of my studies at Curtin University it had always been my understanding that events management was not only one of the most exciting avenue for public relations graduates to take, but also one of the most involved, in terms of planning, organisation and implementation.
With only a full-time staff of fourteen and the help of eight of so volunteers (myself included), Sunset Events manage to create and host some of the largest outdoor music events in Western Australia as well as a number smaller concerts on the side.
The complexities of managing numerous large scale events has been brought to the forefront of my mind over the past couple of weeks, as I worked across three very diverse events and two secondary initiatives of the organisation. Whilst my role within these projects was minor I wondered whether if it weren’t for the assistance of the volunteers that the staff of Sunset would be able to pull everything together without having to forfeit their lives outside of work completely.
Amongst many other tasks, I have been involved in sourcing invoices in order to apply for an overseas marketing grant for One Movement; completing a council event application for the upcoming Southbound 2010 event; researching upcoming gigs, openings and performances around Perth for SunsetMag; creating and mailing copy to a number of local and overseas websites regarding the official One Movement blog; as well as setting up for the 10 year anniversary of Sunset Events and SunsetMag launch party last week.
Whilst my involvement with Sunset Events has not been concentrated on one specific event or a particular area of focus, such as public relations or marketing, I relish in the experience and knowledge I am gaining in terms of time management, organisation, confidence and conviction as well as the need for a sincere and honest passion for your career path.
I look forward to the exciting challenges that are sure to come my way as I venture into the last half of my internship, and despite the chaos associated with events management I am glad to have made the choice I have with Sunset Events.
Signing off for now,
Ana B.
Tuesday, July 28, 2009
The significance of networking and relationship building...
Hi All!
After five official days at Sunset Events I have begun to ponder the importance and, I dare say, the necessity of networking and relationship building with regards to events development and management. In particular I bare reference to the sourcing of an invitations/guest lists for anniversary/launch parties for new products/services and other internal events.
This became of immediate relevance to me in particular, as I spent numerous hours on the internet discovering the cool and trendy bars, music venues, galleries, restaurants etc around Perth and then another countless amount of hours ringing these establishments for contact details and confirmation of mailing/email and other informations (needless to say, I'm a pro on the phone now, haha!)
During this process I wondered whether it would be the exact same case for every event to follow, whereby the poor little office intern for that particular day/week/month would do exactly the same tedious tasks as I had done, or whether the contacts made throughout my search would be forever aligned with the organisation from that point on?
...Also, would the task have been a little less involved and time consuming had it focussed primarily on persons and organisations already affiliated with Sunset? Or would the event have been seen as lacking variety, scope and relevance if it were completed in this way?
What's your take on the situation?
--
Unrelated to the topic at hand, here are a few little highlights of my time at Sunset so far:
After five official days at Sunset Events I have begun to ponder the importance and, I dare say, the necessity of networking and relationship building with regards to events development and management. In particular I bare reference to the sourcing of an invitations/guest lists for anniversary/launch parties for new products/services and other internal events.
This became of immediate relevance to me in particular, as I spent numerous hours on the internet discovering the cool and trendy bars, music venues, galleries, restaurants etc around Perth and then another countless amount of hours ringing these establishments for contact details and confirmation of mailing/email and other informations (needless to say, I'm a pro on the phone now, haha!)
During this process I wondered whether it would be the exact same case for every event to follow, whereby the poor little office intern for that particular day/week/month would do exactly the same tedious tasks as I had done, or whether the contacts made throughout my search would be forever aligned with the organisation from that point on?
...Also, would the task have been a little less involved and time consuming had it focussed primarily on persons and organisations already affiliated with Sunset? Or would the event have been seen as lacking variety, scope and relevance if it were completed in this way?
What's your take on the situation?
--
Unrelated to the topic at hand, here are a few little highlights of my time at Sunset so far:
- Birthday cake for morning tea (yum!);
- Learning how to and performing my first mail merge (yay!) and;
- Seeing the final product, being invitations, sealed and addressed in their envelopes- of which I was involved with sourcing, quoting and compiling all of the elements =)
Signing off for now,
Ana B (Bentley Campus).
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