Being in charge of so much

Today,began another day at Communicare. Being a non for profit organisation, Communicare's marketing and media team, in in charge of all the PR, media and marketing aspects all the different sectors within the organisation. 

This week, the team was looking into helping youth services put together their Youth Expo which was being held on the 12th of April. This was being done through getting companies to attend to present their organisation, on how they are able to help the youth that are disengaged from society, as well as ensuring there was enough refreshments and enough advertising was done for the event etc. 

Youth Services, wanted the team to put together a A5 booklet of all the different vendors, what they did, who they were with their details etc, for all the individuals whom were coming along so  they could have a reference to go back to at the end of the Youth Expo if need be and here is where I came in. 

There were a range of thirty different organisations, which I had to research and find out what they did and their location. Some of these organisations I have never heard of and some I had previously. Most of these organisations were non- for-profit organisations, which were moving to support the Youth Expo. This made me realise that non-for-profit organisations tend to stick together to support each other to ensure ones success and in turn it is also a way for them to get themselves out there and let individuals know about the services they have. 

Putting together the booklet  was one of my tasks, but in the office the other lingering question was "how do we get more people to like out Facebook page". Since I started at Communicare, this has been a raging question, to get more likes on their fFcebook page. The reason for this I personally believe is because of the massive success of the use of social media and social media is a something most individuals turn to before they do anything else upon turning on their internet accessible devices. This question is yet to be answered yet, as the right type of strategy has not been found to attract individuals from every age demographic. 

Until next time 

Asvinder 

Facebook mistake!

This week was a week of uploading blog posts I wrote that had been approved as well as writing more blogs and focusing on 32dsg’s website content.

I usually upload Facebook posts about upcoming events, working off my events calendar, however this week their Facebook page was devoted to a competition we were offering for two tickets to Perth Fashion week. I think I have mentioned before in one of my previous posts that I have been made an administrator of one of their clients Facebook pages. Not realising I was on the client’s Facebook page (thinking I was on mine), I ‘shared’ the competition on their page. This has NOTHING to do with them or their target audience and therefore was a big mistake. Luckily one of the girls alerted it to me and I was quickly able to take it down. It just outlined the fact that social media while it is easy to use, free and global, it can be extremely dangerous. Luckily this was not such a massive blunder and was easily fixable but you can see how quickly something can turn into a crisis if it is not handled correctly. I may be able to ‘blame’ it on Facebook since it said I was on my own page when I ‘shared’ the post (not realising I had to click another button to say- switch to your personal page), however this would never stand if you were to argue your case in a crisis. Technology may fail you, but ultimately it is your fault in the end. You controlled the mouse and you pressed enter.

After that mistake was quickly rectified I continued with my work. I uploaded my Sharing Healthy Conversations article- choosing the best photo for the subject (one with the most important attendees included). I had to fix the lighting on the photo first and crop it so that all the focus was on the people in it. I had to link all the important peoples names to their personal pages (usually linked in accounts) and make sure everyone’s names were spelt correctly.

I continued to work on companies that are similar to 32dsg and an events list for their Facebook posts. After looking over what needs to be included in the report I was quite pleased to see that we need to write about our companies competitors. Because I have been looking at what other companies there are similar to 32dsg I have in fact been researching their competitors. I have also been looking at what they are doing differently and how we could incorporate some of these positive attributes into our company as well. By collating all this information 32dsg can take the best of their competitors traits and add them to their list of expertise.

It has been interesting for me to look back at the events the company or the people who work for the company have been involved in organising. From the Breast Cancer Foundation’s illumination campaign to the Grand Prix ball, the people working at 32dsg have a diverse range of skills and networks. It’s a privilege to be around such successful worldly people. The collation of events data that I have been looking at, I will be putting into succinct descriptions to put on their website under the events section. This is quite an important job (in my opinion) since ‘case studies’ or previous experiences are important for those wanting to use the company to see.

My blog post on the Perth Baby Expo got approved at 4:45pm but I wanted to stay until it was up online, linked and positioned well. I stayed on after everyone left however I like things to be done and to be done without rushing. I don’t think I will ever mind staying behind to finish up and do a good job. Once you’re at work, what’s another 40 minutes? I also got to write another post for a Frasers Restaurant lunch that the 32dsg team went to this week. It got approved right away (showing how much better I must be getting with my writing skills) and I put that one up too.

You can read all my blog posts on:

http://32dsg.com/blog/

And my news article on:

http://32dsg.com/?post_type=news

Thanks for reading guys!

Xx

Martine