Showing posts with label one-way. Show all posts
Showing posts with label one-way. Show all posts

Sunday, October 16, 2011

communications community

Hey all,

For those of you still reading the last few incoming blogs - this is my final update. I've realised it does come a little late, but at least this way i can reflect on my placement.

I found that communications within my dept at Curtin are extremely crucial - as they are involved in so much community engagement if they aren't on the same wave length everything will crumble. As they are so a small department with little funding it is important that they communicate with one another to deliver a common message - this at times causes them some clashing and miscommunication.

"A mix of communication tools (one-way, two-way and interactive) is generally engaged in community relations programs. The tools reflect the four models of PR - press agentry, public information, two-way asymmetric and two-way symmetric." (Grunig and Hunt, 1992)

It is vital that they begin to open their eyes to all methods of communications - as a lot of what they deliver seems to be quite one-way and it affects their success with students and volunteering. Which ultimately is a negative from the community that would otherwise benefit from their services.

As always - I had a blast and loved every minute of my internship..

Hope everyone else had as an amazing semester as I did.

Cheers,

Bec Curtin
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