Hey all,
For those of you still reading the last few incoming blogs - this is my final update. I've realised it does come a little late, but at least this way i can reflect on my placement.
I found that communications within my dept at Curtin are extremely crucial - as they are involved in so much community engagement if they aren't on the same wave length everything will crumble. As they are so a small department with little funding it is important that they communicate with one another to deliver a common message - this at times causes them some clashing and miscommunication.
"A mix of communication tools (one-way, two-way and interactive) is generally engaged in community relations programs. The tools reflect the four models of PR - press agentry, public information, two-way asymmetric and two-way symmetric." (Grunig and Hunt, 1992)
It is vital that they begin to open their eyes to all methods of communications - as a lot of what they deliver seems to be quite one-way and it affects their success with students and volunteering. Which ultimately is a negative from the community that would otherwise benefit from their services.
As always - I had a blast and loved every minute of my internship..
Hope everyone else had as an amazing semester as I did.
Cheers,
Bec Curtin
13946236
Welcome to PR Internship - YOUR opportunity to put everything you have learned over the past years at university into practice and to get a thorough insight into what public relations is like "in the real world". This Blog allows you to reflect on your experiences, share insights with other students across campuses and to possibly give advice and support to fellow students. Please also see http://printernship-reflections.blogspot.com.au/ for more reflections
Showing posts with label one-way. Show all posts
Showing posts with label one-way. Show all posts
Sunday, October 16, 2011
Subscribe to:
Posts (Atom)