The calm before the storm.

Week Two at Go Communications.

In my second week, I was working with the intern team to update the company media list and was definitely getting flash backs to the PR Media unit in my second year. 

I fount it really interesting to read and see all the different media platforms and publications within Malaysia and South East Asia. I was getting the vibe my accent was slowing me down a bit and it definitely hit home how valuable it would be as a PR professional to be bi-lingual and or multi-lingual. 

To break up the week a bit my colleagues and I multi-tasked between the media list and destroying 79,000 pamphlets. I was thinking "this must be what a slow week in PR is like".... 

Wrong.... The thing I've learnt pretty quickly with PR is that it only takes seconds for a situation to change, wether that be due to; a new client pitch with a short turn around time, a last minute media opportunity or even a potential crisis. 

It reminds me of the saying "The calm before the storm." I have a feeling we may have been warned about this in class.  

It wasn't long before my fellow intern Eva and I were dragged away from our spreadsheets and pamphlet destroying to assist with a pitch for a new client. 

After a brief from our COO, we knew that we were pitching for a paint company and they were looking for some great media exposure to stand out from their competitors. 

Brilliant! Our minds were going crazy with ideas and after a few hours of research on previous campaigns, competitors and social media statistics we came up with our proposal for our boss.

Without sounding like a complete nerd, my colleague and I were shocked and a little excited to be writing a SWOT analysis.... Yep, I just said I was excited to write a SWOT analysis.... I thought this was something invented for study purposes but wasn't sure how it would fit in day to day business life.

The SWOT was really beneficial when it came to creating ideas. We were able to use the opportunities as our main focus for campaign ideas, with the added benefit of incorporating our 'potential clients' strengths to ensure success. 

We came up with a few different ideas that I'll feature in my report, however I'm not sure if the pitch has been delivered yet. 

I really enjoy working on brainstorms and new business pitches, it lets me use my creative side whilst applying the PR and marketing techniques I've learnt over the last three years like; Stakeholder analysis', SWOT analysis, Communication levels and social media techniques.

I also got to work with my senior colleague Edward on his client Truveno.

Truveno is an organic skin product with olive extract that assists with skin conditions like ezchma, infections and inflammation. I needed to collate a list of media relevant to Truveno's target market and media strategy.

This reminded me a lot of the Media Plan project in PR Media where we had to create a media list to match our campaign idea and target audiences.

It's really obvious to me now just how important an accurate media list is have a successful media strategy.

What started as a quiet week ended up really busy, I'm going to assume the phrase "Welcome to the real world" is appropriate here.

Until next time.

Hannah