"Communicate with integrity, engage with transparency"
Raymond Siva, Managing Director of Edelman Kuala Lumpur
If there is one thing I am truly grateful for throughout my internship programme, it is being a part of Edelman's Annual Trust Barometer launch. We hear and study about the Trust Barometer in class, but being able to witness the launch and participate in the event's preparation, it's an experience I can really talk about.
Here are some insights:
Edelman's Trust Barometer 2015 revealed that there was a significant 9 points drop of trust to 45% in the Malaysian government. According to the survey, the diminishing trust in government is caused by the twin aviation accidents of MH370 and MH17, ebola pandemic, cybersecurity crimes, conflicts in the Middle East and Asia as well as the falling international crude oil prices.
In short, NGOs still remain as the most trusted institution, followed by businesses, the media and the government. In Malaysia, there was also a big 13 points drop of trust in the media, of which search engine being the 'first used' tool to validate certain information. 8/10 Malaysians rely on search engines to be their source of information. Because "no one wakes up every morning checking the newspapers first, instead, we Google it." Global result showed that millenials are even more trusting of digital media compared to traditional media.
Edelman's Trust Barometer launch was attended by over 100 clients, prospects and other guests, with four distinguished panelists - CEO of InvestKL, Head of Digital & Social Media Studies at University Malaya, Executive Director of Sisters In Islam (NGO) and MD of PricewaterhouseCoopers Malaysia.
All in all, it was a good experience. Seeing the people who attended the launch was amazing. It's also interesting because people care about what impacts their institutions - trust. And it is not only about knowing the numbers - diminishing or increasing, but it's what they can do to improve or maintain it.
The Edelman Trust Barometer 2015 Malaysia Results was announced by Iain Twine, CEO of Southeast and Australasia, Edelman Singapore and Raymond Siva, Managing Director of Edelman Kuala Lumpur.
The working team - Corporate, Public Affairs & Crisis and Digital
Introducing the Corporate team :)
Til my next post,
Celeste
