The Butcher & The Crow

This week the main focus was on a launch produced by The Studio featuring a local designer Elisha Quinta, and her autumn/winter 2014 collection. Her label, The Butcher & The Crow embraces the resurgence of an appreciation for the hand made and its processes. The event was held at the Riverview Hotel on Mount St, and featured a runway showcasing her latest collection.

In the lead up to the event I was advised to research the guest list in order to familiarise myself with the many socialites, company representatives, media and models attending the event. In doing this I made a table with the names of the guests and noted down any information I could find from old articles and the help of social media!

My job for the night was to manage the media pit, this involved guiding a bunch of photographers through the runway routine, pointing out the best position in order to capture the models, and control when the media was allowed to take photographs back stage before the event. I also had to assist the media when taking pictures of the guests, as I was able to inform them who they were and point out guests that should be photographed.

Here a few backstage snaps of the models before the show, taken by stylevoyeur.com

After lots of preparation and planning, the night turned out to be a great success. I’m feeling much more confident in my tasks, and I'm learning new things every week! In the following couple of days I cut out several different articles regarding the event all of which were positive reviews!  

Stuck in an elevator with Ruth Tarvydas

Stuck in an elevator with Ruth Tarvydas (Perth’s famous ball gown designer)

Not exactly what I had in mind when I accepted the internship with The Studio however I’ve definitely had my share of awkward, exciting and eye-opening experiences to say the least.  Wednesday morning involved a lot of stressful running around, communicating with clients, and organizing last minute things for our up-coming Bridal High Tea event that The Studio is hosting.

Arriving at the office I had a list of jobs that needed to be completed before 12pm.  The first was to collect eight Ruth Tarvydas gowns from a store and deliver them to Ruth Tarvydas herself as they were urgently needed for a photo shoot. After collecting the gowns I then had to make my way from Claremont to the other side of Perth in peak hour traffic and return before 10:00am…not an ideal start to the day. On arrival an assistant met me outside to rudely inform me the dresses “needed to be in bags” and that Ruth is not going to be very happy! I kindly apologized and offered to help take the gowns up stairs... needless to say the assistant was not very impressed. After delivering the gowns I quickly hurried out to wait for the lift, in which Ruth Tarvydas follows…

Feeling very anxious and uncomfortable, as I had just delivered eight of her dresses without their dress bags, I held the lift door open for her. As the lift began to go down Ruth started asking me questions, as she seemed generally interested in my background and who I was.  We got chatting and before I knew it we had already hit the ground floor…turns out she is a very lovely person after all!

After the gowns had been delivered I headed back to the office to organize some last minute things for our upcoming event. This involved editing time sheets, run sheets and sorting through model competition cards. My last task for the day was to create an Instagram post for one of our clients to upload in order to promote a Redken Product (well known hair care brand).  These are the cheesy lines I came up with:

“Using Redken’s new Pillow Proof Blow Dry Shampoo to get us through fashion week, extending the life of any blow dry!”

“Turn up the shine by trying Redken's new Diamond Oil, infused with a nourishing blend of coriander and apricot!”

Even though it was a stressful week with lots of deadlines to meet I feel like I'm learning so much. Looking forward to next week!

Sharnee