One
of the services Cannings Purple offers is investor relations, which is handled
by a team that together has more than 100 years of combined experience across a
wide range of industry sectors. As part
of my Internship duties I was asked to help the team with the ASX corporate
summaries that are provided in CP’s
weekly newsletter, Purple Patch.
Despite
each brief summary only requiring 2-3 sentences, the level of detail,
information and research contained in each article posed a degree of difficulty
for me, as this was something I had no prior experience or exposure to.
Thankfully, the team at Cannings Purple is very supportive and always provides
me with feedback on the work I do, allowing me to better understand and grow in
this field.
But
wait – there’s more!
Around
lunchtime I was given a deadline of around 1-2 hours to write a media release,
which was going to be sent out that day. It was about the Kalgoorlie Member of
Parliament, Wendy Duncan, who came on board with the Gold Royalties Response
Group (GRRG) to help the gold sector oppose any increase in gold royalty rate.
To
help me, I was given previous media releases that were sent out for GRRG to
demonstrate structure, language, information and the way quotes were used.
However,
it came as a bit of a shock to learn that not only did Cannings Purple actually
write the release, they also made up the quotes on behalf of the client - rather than vice versa. I always had the
idea that clients would provide the quotes and the PR organisation would
compose the media release around them.Once
I had written a draft of the media release I sat in front of my computer and,
remembering the wise words of our tutors, edited, edited and edited.
Once
I was happy with the release I sent it to one of CP’s staffers, who edited the
release and then passed it on to one of the Directors for further editing. Once
she was satisfied with the release the Director gave it to a fresh set of eyes
to triple check - and then it was ready
to be sent off to the targeted media. I
knew editing was important, however this process made me realize you can never
edit too much!
So
always remember - edit, edit and edit again!!
Until
next time,
Rebecca
Uglow
16177767
Curtin
Bentley
