Hi all!
This is my very first post since I
started internship. My name is Sheryl and I’m from Curtin Singapore.
It has been a month plus since I
started my internship programme with Rice Communications Pte Ltd, and I have been
enjoying myself! Just a little bit about my company, Rice Communications is a
PR agency that provides strategic, insightful and customized professional
communications services.
This is the logo of the agency I'm interning at. More information of Rice Communications can be found here: http://www.ricecomms.com
I cannot believe time is passing so
quickly. I am very thankful for having superiors who are patient at answering my
questions, clearing my doubts, and giving me work one at a time. As I am new to
this industry, it is something that I absolutely need.
Even though it has been only a month plus,
I have definitely learnt a great deal. There are plenty of similarities and
plenty of differences between working in the real world and drafting up a PR
plan and doing projects in school.
The similarities between school and
working are the parts of a PR plan and other projects I have done in school. For
example, press releases, media list, media pitching, media callings, media
training, and many more!
However, through this internship
experience, I have learnt and seen how real media pitching, media calls, media
interviews, creating a media list, sending out of press releases and many more
are done! Something I never got to do while creating PR plans and pitches for
my projects in school, and it has been a real eye opener.
Initially, I felt that doing media
calls is the scariest thing to do! What if I say something wrongly? What if I
gave the wrong information? Or what if I could not answer their questions? But
now, after doing a number of calls, I am kind of used to it.
Another thing that is relatively new
and that I have learnt at Rice Communications is media monitoring. I have heard
this term numerous times by different lecturers but I have never done it hands
on. Doing media monitoring daily allows me to be updated about the happenings
in my surroundings and also allows me to further understand the relationship of
the news with the current clients. Doing media monitoring is to also keep a
look out for any coverage or mentions of the clients.
The things I have learnt so far will
definitely help me in future if I continue working in the PR industry. I am glad
I took up this internship as it has taught me a great deal, and I am certain
I will learn much more in the next two months. Because of this internship, I
believe I have learnt to manage my time better, juggle my commitments, and
appreciate other little things in life.
Till then,
Sheryl
