My internship at Netball WA came to an end today, as I entered and left the office for the last time as a Public Relations student. I felt a mixture of emotions throughout the day. On the one hand I was sad and upset to be leaving such an amazing organisation and the fantastic people who work there. But on the other, I felt grateful and very appreciative of the amazing experience I have had with Netball WA.
Being involved in the media and marketing department opened my eyes to a number of issues and work place practices I never new existed. I very much enjoyed being apart of the marketing activations and learning more about sponsorship agreements and how non for profit organisations make their money.
Looking back now, I achieved a lot with netball WA. I posted numerous tweets, wrote several match day reports, a few media releases, several letters, and did many hours of social media research and sponsorship research.
Internships act as a huge learning curve for students, and also greatly benefit all kinds of organisations. If I could give one word of advice top public relations, communications or marketing students, it would be to intern from day 1! It is such a great opportunity to learn so much more than university could ever teach you.
I am now in the process of looking for a full time job, feeling confident and excited about what the future has in stall for me!
Showing posts with label Netball WA. Show all posts
Showing posts with label Netball WA. Show all posts
Wednesday, May 29, 2013
Wednesday, April 24, 2013
Lights, Camera, ACTIVATION!
Today was a fun and interesting day as we ventured out into the Hay Street mall to organise and run a marketing 'activiation'.
We had stall set up in the entrance of the Carillon city which was maned and displayed from 11-2. This was definitely the busiest time of the day as lots of people were out and about shopping or grabbing some lunch.
The main focus of the stall was to push ticket sales for the big Perth Arena game this weekend, and to sell discounted memberships for the remainder of the season. We only sold a few tickets and one membership which was a little disappointing.
West Coast Fever is the biggest brand or entity that netball WA publicly promote . Brand awareness for the team is very important and therefore today's activation was just about selling tickets and memberships, but more about increasing brand awareness and promoting netball as a fantastic, professional sport for women.
It was interesting to see that not many people had hear of the West Coast Fever. Many people who passed by asked "women's basketball, yea?" I could see the frustration of Chanel and Shae (two of the players who helped out) after this question was asked more than a few times.
It was great when members of the public were excited about taking a signed poster home to their children or getting a photo with Chanel and Shae. It was also valuable for me to hear what random Perth citizens had to say about the West Coast Fever and netball in general and just to gauge the degree of public awareness and acceptance of the brand and sport itself.
Has anyone else participated in a marketing activation? or something similar to this? would be great to hear your thoughts on its success and what you gained from it!
On a side note, I would just like to share with you all that I had my first piece if written work published on the Netball WA website last week.
It was a basic match review of three state league games.
If your interested in reading it you can find it here: http://www.netballwa.com.au/newsitem.asp?id=41238&orgID=25
Rebecca Sweeny
14279878.
Monday, April 8, 2013
Sweaty Palms!
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