Tomorrow my team would be running a media event for the launch of
a NEW CAR!! I am unable to state the name of the car due to confidentiality
issues.
But during the inviting and scheduling the media partners for the
event and test driving of the car, I seem to notice that there is still a very
high priority given to the mainstream media. We always try our best to schedule
them for the priority time slots and give them the best interview timings.
I feel that the alternative media, mainly bloggers and community
influencers should be given an equal priority to the interviews. Many people
these days would search forums and blogs when they are deciding to buy a car,
to have a good review on these pages would be very beneficial for the brand.
I have spoken to my superior and the reason they gave me was that
in Singapore, there are only few daily newspapers and news channels, on the
other hand there are so many blogs out there which makes it very hard to
satisfy all bloggers with what they want, the easiest way is to feed the
mainstream media with the information and when they publish their articles the
social media world would be able to get their information from there.
Will be submitting another post post-event!
Cheers!
