Day and life in Craft!

Hello Everyone! I'm Sherrill and this is my first blog entry ever since I started my internship with Craft Communications in Singapore. I have been with Craft for close to two months, and if I have to use a word to describe how I'm feeling, it would be 'Fulfilling'.

Craft Communications is a boutique public relations, marketing and social media consultancy that specializes in travel, hospitality, food and luxury lifestyle. Craft also specializes in reaching out to the China media market as well (Source: http://www.craftc.com/)

Here is where we are located, we occupy one of the offices inside! 

As seen by the door, with the label "Craft Communications". A cozy little environment we have there! 

• Liaising with overseas media

This also brings me to my point that I'm also mainly involved in communicating with the China media. I started out translating English press documents into Chinese language, before proceeding to phone pitching to the China media and trying to interest them in our stories. I had to suggest them with new story angles that they would be interested in featuring our client in their magazines, newspapers or various publications. I mainly liaised with Bei Jing and Shang Hai media, initially, it was very difficult and challenging trying to phrase my sentences in the Chinese language because I'm unsure of certain terms. I was afraid that I would give the wrong information and causing further confusion! But after guidance from my boss and colleagues, I manage to get the hang of it and got used to it eventually.

• Drafting Social Media Entries

Besides working with overseas media, I was also incharge of drafting Social Media entries for the two of the accounts I'm currently handling. I have to upload them on Facebook, Instagram, Pinterest and Weibo (China's version of Twitter). It was very tedious drafting out such posts weekly, because I always have to generate new content to interest our followers. Previously, I felt that uploading social media posts are one of the easiest task, but when I have to handle them, it could take me an entire day trying to draft out 12 entries.

• Follow ups, media clippings, etc...

Occasionally I would have to do follow-up calls with the local media after we have sent them a press release, checking if they are interested in running a story. Also, I would clip the coverage that features our client, calculate the media value and PDF it nicely before sending it out to the client. I figured that most of these task have to be done meticulously and neatly, there are no rooms for mistakes!

I'm thankful and happy to be part of the Craft team, I do hope to learn a lot more in the subsequent months and to see more positive results! Till my next entry! :)