HI GUYS!!
I am currently doing my internship at Gointernational group, it is a small but rapidly growing company which was established in 2006 in Kuala Lumpur and offers public realations and event management services to various organizations in Malaysia. It is a solution company, where people and clients are their top priority as it offers clients advice, skills and knowledgebase therefore allowing its clients to focus on what to do best.
My first week was basically all about knowing more about the company, this is in reference to their clients and how they want their work to be done at a perfection stage, their upcoming events and what is expected of me.I was placed under media monitoring this is where i will read all the newspapers and look out for news or articles involving any of our clients and anylze them.This is done so as to provide a feetback to our clients in a form of press clippings.
The second task that i am to do is event management which is all about identifying the target audience, knowing the indepth of the event concept and at the same time palnning and coordinating all that is needed before the proposed event.It more of a post event anylisis.It is pretty interesting as it allows me to initiate my ideas.
Apart from media monitoring and event management there is communication as it is very essential .Here i will be mainly communicating with the media, inviting them for press conferences, placing orders for things needed for events, customer relations and visitor relations.
When i started the intern, it was a very critical time for the company as they had two upcoming events and a press conference which they were assigned to manage and ensure that all was done accordingly.The company had to make sure that various media around Malaysia were invited.The press conference was mainly about to inform the media about the upcoming event which is scheduled from the 25th June to 11 July 2010.Wehad to make media list in terms of entertainment and find their editorials so as to make it easier for the company to inform the media .The company made sure that all was in place and the media conference was a success as various media had turned up.
This was such a lifetime experience as it had given me a chance to see what a press conference is all about and what procedures are to be carried out when dealing with such events.I also saw the value of communication not only Public relations but in the bussiness world.
The other upcoming event that the company was organizing, was to launch a newly established company, so as to boost its image into the market, at the same time promote its products and services therefore there was a meeting where the company had to take as much information as possible from the client to ensure that they do things in according to the clients desires.All that we were taught at Uni. about hiring a Public Relations firm to help an organization be known to the public was actually applied.
Best regards
Bots LUCT