Showing posts with label #behindthescenes. Show all posts
Showing posts with label #behindthescenes. Show all posts

Wednesday, March 2, 2016

Behind events and shoots in the trainees eyes

The common perception of PR people in the general eye is a person who handles events and photo shoots with this flair of confidence and they somehow look good with the chaos around them. Personally I still have that perception as I wouldn't mind having that presence when I work as a PR practitioner, but it would take time to develop that flair. But in this post I will be talking about the events and shoots happened during my internship.

Hotels are always packed with guests from different countries, ages and background. but hotels are quite commonly packed with events and even if fortunate enough photo shoots and filming shoots. Now let us focus on the events part of the post, as that is the really fun and exciting part of being in the hotel industry. Events can be quite happening and fun in the eyes of the guest or the people who are invited to it, but for people behind the event it can be a nightmare and sometimes a nuisance when there are late minute changes or unfortunate scenarios. I got to experience a few events that happened at the resort during Chinese New Year, such as the annual Chinese New Year dinner. the task given to me for that event was invitations which sounds like an assistant's job, but it is an important task as most organizing committees rely on your task to carry forward in their task. So faxing invitations can be a bit tedious, but the follow-up calls are more challenging to do as sometimes the calls don't get through or the person that you need to speak to is not around. As for the people that relies on you, they are people like the director of events, sales, even the general manager wants the updates and details of your follow-ups. How I managed to handle work was considered straight-forward as well as detailed for all to read from the excel sheet; the attending guest were categorized as VIPs or tour agencies, tally the the amount of guests coming and their contact details were updated as well. But one thing I found interesting is that by following up with the personal assistant of a minister or tour agency, you can network and gain contacts as future contact for the hotel or personal reference.

Now for my favorite part of my internship that is the photo or film shoots at the resort, I considered this an exciting experience for my internship as a PR student as well as a media student, The general type of photo shoots that I experienced are more towards food and beverage since that requires a lot of promoting, which is not bad since you can eat or drink after the shoot. But the highlight for the section is the events department's MICE (Meeting, Incentive, Conference and Exhibition) corporate video that was shot by two experienced directors from Mediavation Singapore, a production house that works with television channels such as E! Entertainment, NBCUniversal, Sephora and even did a corporate video for Curtin Perth's Mass Communications program a few years back. I had the chance to work with the director of communications in the resort but also these two directors as well. The whole shoot went on smoothly since my director and I always made sure the set up and the bookings are finalized as well as suitable for filming. What I have learn from the experience is that always think three steps ahead in planning a campaign video as the work can be done in an efficient way like not interfering other people in the surrounding; keep updated with the team involved and be open to sudden changes in schedules and circumstances where it will always happens. My part in the whole process was being the assistant liaison to the directors as well as being a background actress for the video. As PR student, the quote "do what you got to do" applies in this situation since this can get you exposed to a lot of experience of dealing with people and being confident to put yourself either in front of the camera or making decision on whether to do a sunrise shoot at 5 am in the morning or earlier.

Well that's all for now, stay tune to my last post which I will post photos during my internship to end my entry. Until then, thank you for reading.

Sincerely,
Lorraine Disimond
16863147
Curtin University Sarawak Malaysia.

Thursday, August 28, 2014

Feature stories and meetings mark the 3/4 milestone

Hi everyone!

I am now 15 days into my internship and since my last blog entry, I have been more involved in the meetings happening at DSR. I really enjoy these as I get to witness what goes on behind the scenes in planning a new initiative and how communications play a huge part in it, such as the Outdoors October initiative. At the Outdoors October meeting, I got to see how they plan out their events, PR strategy and campaigns, social media strategy and media strategy (which I can't disclose much due to the confidentiality).

I also got to participate in the divisional meeting. Since the communications division falls under the policy division, both the communications and policy divisions meet once a month and go around the table to update everyone on what they have been working on. It was really interesting to see how communications integrate everything together (I wish I could elaborate more but can't due to confidentiality once again).

Another thing that also happens once a month is the entire DSR staff meeting. At this meeting, everyone within the department and in their regional offices (via webcam) gets together and hears the latest significant updates. It was a pretty short meeting compared to the weekly team meetings and the monthly divisional meetings.

I also finalised writing and editing the four stories I was assigned to for the Chronicle publication. Through this experience, I got to learn and receive plenty of feedback about writing feature stories, how to make lead paragraphs attractive and how to tailor general news to a specific audience. I also learnt that if somebody is too busy to give a quote, it is best to make one up for them and get their approval.

An ironic thing I experienced was that even though next week will be my last week at the DSR, my orientation training was scheduled last week. It was here where I got to meet two other interns (one from ECU and one from Notre Dame) who were also completing their placements at the DSR but in different divisions. The orientation training also gave me an insight into my second major, Human Resource Management.

I am still doing the media monitoring every time when I come in and over the past few weeks, I have come to appreciate how important it is. At the last communications team meeting, they were discussing new ideas on how to improve media monitoring, especially in regards to effectively monitoring and clipping regional news. 

I am going to be pretty sad when I finish my internship with the DSR. I have been learning so much and got to meet amazing people along the way.

Well, that's all for now! Till next time when I write my final blog post to reflect my final day at DSR!

Michelle