My last week offered me a foot in the door!

20 days is up and I am glad to announce I have been offered an opportunity to extend my placement! My supervisor, Aaron, at the Aaron McPolin Collective (creative studio) has gladly informed me that I can make commission from each new client I bring in. Typically, these will be clients who need fashion imagery.

Now that report is out of the way i'm unofficially graduated (wow) and I have already started working on further strategies to maximise client investment-- amazing what a little incentive can do, hey!

What I must remember is employee communication is key.  You see, I unfortunately experienced a PR embarrassment with  the editor of Western Suburbs Weekly.   The studio I'm currently placed at were holding an 'opening night' called Art Meets Fashion, an initiative by the in-house stylist to increase exposure.   Fashion bloggers and industry creatives alike were invited  to witness the workings behind the artists who occupy the space.  That aside,  I sent a media release to multiple publications and followed them up with a phone call.  To my surprise, The Western Suburbs wanted to run a story on the event.   I knew Aaron had been covered by a news outlet named My Community and this was his only news publication (opening of his gallery) . I had a suspicion the two newspapers were linked and my research failed to prove. I also asked Aaron who the journalist was that ran the story and if he knew what publication, at large it was linked to, however being the busy person he is, pre-occupied with post production, he could not verify the source. 

After what I thought was successful e-mailing between myself and the editor, she notified me with an email;
"Sorry, but after doing some research i noticed we have already run this story before"


I undertook what I thought would be adequate investigation.  When I notified Aaron of the failure he replied with "Yes, it has been published but it was a different news angle. We need to communicate more".
From this experience I refreshed the importance of direct communication with managers and employees alike, although my senior, not everybody is sure!  I'm mostly disappointed in the future relations I have ruined with the editor. 
While I continue my work placement and career in PR I am now cautious, so i shall remind readers, like we learned in PR consultancy; communication is vital to organisational successes.  
A problem solved. 

To finish of with colour.  This is world-class Coiffure (hair) imagery by Aaron McPolin. This is the niche market I will create strategies and tactics to gain recognition from.

Thank you, good bye.

Phoebe :)