Corporate Social Responsibility
I have discovered that Corporate Social
Responsibility interests and fascinates me. Through incorporating activities
and elements benefiting society, I feel I’m giving back to the community and
the environment.
More and more companies are incorporating CSR
into their business, as well as creating social responsibility webpages to
showcase their morality. Large organisations involving themselves in activities
and programs purely for the benefit of the environment and the wider community
are the organisations that will develop long-term reputational and financial
success.
On week three of my internship experience, I was
invited to attend an important interview between an influential client and the
owner of a Malaysian youth magazine. Our client was the managing director of
Brickfield’s Asia College, a critically successful establishment involved in
many projects and developments that benefit the disadvantaged, as well as the
wider community.
The interview concerned a funding project called
‘EduNation’ where free online tuition is provided to Malaysian students. BAC is
attempting to further develop the project to an international scale, for all age’s
groups and children wanting to learn more. It was fascinating listening to the
goodwill of BAC’s managing director.
He spoke with a general concern for the
disadvantaged and less fortunate. This man explained current business
initiatives of his college, such as giving scholarships to those who couldn’t
afford education, projects empowering women, communicating with the ministry to
allow refugees to sit examinations, and many more volunteer projects for
students at the college.
The inspiring interview led the magazine
director to actually request future collaborations on similar projects, as the
two discovered their similar interests for their community.
The wider benefit for the environment is endless
when large organisations begin to immerse themselves in sustainability. CSR
allows people to come together to establish meaningful connections, improve the
environment and help the less fortunate. As well as individually making the
world a better place, large corporations can create a world of change through
collaborating on CSR projects to improve the world we live in.
