As the forms of social media communication tools
continue to grow, the demand for organisation to keep up is increasing!
Welcome to my second reflection on my placement at the
one40william division owned by Jones Lang LaSalle. It has been a busy past few
weeks as one40william prepares to enter re-development stage at the 140 Perth
sector.
In today’s technology driven society, social media has
taken the forefront of corporations communicating and engaging with their
stakeholders. Although one40william currently has a Facebook page and a Twitter account and a 140 Blog on their website, 140 has recently entered the INSTAGRAM photo sharing world.
TIME TO
INSTIGATE INSTAGRAM AT 140
As a result of the social media meeting that I
attended regarding 140’s new INSTAGRAM strategy, I was given the role to
liaison with Caitlin from Zebra (an organisation that specializes in social
media and web design). We both set out to take interesting and creative shots
of 140, to capture that unique brand image. It is a creative and exciting role
that allows me to utilize the 140 brand position and interact with the
retailers.
I was fortunate enough to experience and be a part of
the step-by-step process required to create and form a social media tool. Steps
were taken to ensure that the photos taken represented the 140 brand and in
turn were able to capture the interest and attention of those whom were
scrolling down their INSTAGRAM photo feed. Through the use of bright colours,
two creative minds and bringing ideas beyond the ‘normal product’ Caitlin and I
were able to capture images that were out of the ordinary. It proved that to be
different is to think differently when using social media to communicate with
your customers in today’s social media realm.
As 140 Perth has recently begun its social media
exposure on INSTAGRAM it is receiving great support and exposure. Not only
communicating 140’s brand tag line “The 140 Difference” but also
promoting the retailers and the products offered at 140 Perth.
To view such creative and interesting images from 140
Perth, search ‘140 Perth’ on INSTAGRAM.
TODAY’S
SOCIAL MEDIA
From Twitter, Facebook, Linkedin, Blogspot,
YouTube…the options are endless! The large range of social media communication
tools are highly accessible to corporations. However, through personally seeing
social media used in a real life communication sense proves that the planning
and management of social media is essential to ensure that it is effective and
stands out from competitors.
As a result of my experience with initiating INSTAGRAM
for the 140 brand, I found the most essential aspect was the planning period.
Planning was the most significant step to ensure that when images were released
to the public that they were stimulating and enticing. Therefore the planning
and periodic management of such a social media tool is crucial to ensure that
140 does not fade into the INSTAGRAM background but leads the forefront of
creativity.
I am enjoying every aspect of my placement as the
day’s fly by at one40william. To finally be completing an internship instead of
casually volunteering at events has proven to be exciting, insightful and
allows me to use my creative ideas.
Until next time,
Alexandra Wheeler
