The event industry is changing. The internet has become a
powerful social tool to reach broader audience and in getting attention for
your upcoming events. Statistics show that 90% of information transmitted to
the brain is visual, and visuals are processed 60,000X faster in the brain than
text. Here are some essential online marketing tips on how visuals can help you
attract more :
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Using the various social networking sites to broadcast
any updates about the event is an effective and interactive method to spread
the word. Write about your event on Linkedin, create an event page on Facebook,
Tweet about it, Pinterest it and even blog about it on your website. There is
also the option to create an interesting, clever or comedic driven viral video
that you can upload on YouTube and share to maximize exposure.
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A website for the event could act as a one-stop
link where people could read details, view images and even watch videos about
the event. It is also important that your website is visually appealing as 46%
of people say a website's design is the number one criterion for discerning the
credibility of the company. You can create some great free websites at www.wix.com or www.squarespace.com
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Let’s be honest, pictures are more interesting
than words. Posting pictures/infographics on the various social networking
sites is not only visually engaging but also informative. According to Dan
Zarrella, photos on Facebook perform best for likes, comments, and shares as
compared to text, video, and links. You could also post pictures of previous
events to show success stories of past event.
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Having design guidelines are important in
creating things that are instantly recognizable to the event. The way the event
logo, look of the various promotional templates, use of colours and the type of
imagery used in promoting the event must remain consistent.
