The past few weeks have been the best (and steepest) learning cures I have ever experienced! With staff shortages and shuffles for a variety of reasons I really got to sink my teeth into some fantastic PR and Marketing projects leading into the Spring/Summer Fashion season for Westfield Carousel!
To get our centre, retailers, customers and staff #SSReady (spring Summer Ready), the summer fashion program consists of several events, new promotional installations, fresh collateral, new competitions and (one of the most important aspects this season ;) social media engagement. To utilize the marketing efforts of our social media sites best the tagline for the campaign is ‘#SSReady’ next time you’re googling away have a search; you might just find some tips!
One of the big learning’s I have attained of the past few weeks (as I am sure many of my colleagues would be finding also),is the importance of presenting with clarity a consistent message to across all promotional channels. With so many competitions on, new store openings, events needed attending prioritizing web space, mall promotional activations and direct marketing is a challenge constantly grappled with! We don’t want to bombard customers, but we want to create the most awareness as possible for these campaigns and deliver the best possible results for our retailers!
On particular event that was successful for our retailers and customers was our very first Westfield Carousel VIP day! The day treated 300 of our lucky customers to special offers and deals, lolly buffet, mocktails, goody bags, free style advice, make-up touch ups, express hand massages, hair curling, eye brow waxing, entertainment and more! The day was so much fun and really fostered my love for event planning and activation.
To see the full report for the day click here.
Alternately, I have attached a photo of my colleagues and I below:
