Till death do us part...

Hi Everyone!

Even thou I am now typing in my final blog entry for this module, I am still doing my internship with the company till the end of June. Reading the various blog entries of my classmates and students from other Curtin campuses, it is such a wonderful read! Everyone is doing well and have achieved and learned new things from your places of internship.

This internship programme has broaden my understanding of public relations and also experiences working for a niche business. Despite the fact that I received some skepticism from peers with regards to my choice of company, a bridal company, I am very glad that this path was chosen.

Being in a creative environment "forces" me to think creatively with my work and the need to "please" and "impress" my boss, who is after-all the creative director of the company! The past weeks has been not just challenging but amazingly fun for me. I managed to do two things in one. One, my love and passion for the arts and implementing the things I've learnt in school.

Public relations is not just a tool, it is also a form of ART! Similar to public relations, art is often seen as a subjective matter in the eyes of the public.

In a nutshell, I strongly urge future students of Public Relations Internship 393 to pursue internship with a business/organization that they are passionate in. The saying "time flies when you're having fun", I definitely can relate. Internship does not seem like a drag or chore when you're doing things you love.

All the best for the upcoming exams
and future endeavours (graduation is just around the corner!)

Lots of Love (LOL)
Hafeez.J

Loved you for a thousand more.....

Hi Everybody,

Pardon the super late posting!

was supposed to post my third entry last Saturday, but due to work and the wedding of a close friend, this entry got delayed

a picture of me and (part of) the girls I've known for the past 14 years!

goofing around with the couple on the bridal dais

Hopefully, by now you have a image of a Malay Wedding here in Singapore. Its relatively similar in other parts of Asia such as Malaysia or Indonesia. Cultural customs and practices might defer between countries, but its still a big party to celebrate the union of a couple with lots of good food and the couple decked in royalty fashion, complete with lots of jewellery and traditional outfits!

Back to my internship with Bonito By Bob, I might have mentioned about the corporate communication project that I am working on, the festive greeting cards. That project is already in its final stages of production, still awaiting the "go ahead" signal from the boss to commence printing.  There have been a few amendments and changes to the media kit as per boss' request. But social media management has been rather active as we are leveraging on the influx of wedding assignments to showcase the work at the company as part of our online portfolio. 

Due to slow traffic volume on the official website, Bob wants to focus on both accounts in Facebook and Instagram at the moment. Majority of clients are obtained from the Facebook account and potential clients are able to view daily updates of the work done at Bonito By Bob through its Instagram account.

We have casually talked about revamping the official website of the company but that project is currently put on hold till we overcome this June wedding assignments. I would definitely encourage other friends and PR students of Curtin to do their internship with a company or organization that they are passionate with. Even thou work has been crazy, I am totally enjoying myself!

Till next time!

Lots of Love (LOL)

Hafeez.J

Love all around...

it has been CRAZY!

Malay wedding season has begun in Singapore. As some of you might not be aware, the fasting month of Ramadan is approaching soon in end June. And as a Muslim, weddings are not encouraged during the fasting month till after Eid'ul Fitr, a religious festival celebrated by Muslims all over the world

Among the reason why BONITO By Bob has been swarmed with wedding assignments; there have been times where I have been so exhausted (fatigue to a whole new level!), juggling school, wedding assignments on top of the public relations that I am supposed to execute for the company and datelines of other modules that I am currently taking in Curtin, say hello EYEBAGS! all thanks to sleepless nights

I am thankful to Bob for being such an understanding boss! He has agreed to extend my internship program till the end of June, so that I could take my time in completing the tasks that I am supposed to complete.

I am currently working on the media kit and a corporate communications project for the company. For the upcoming Eid celebrations, the company would like to send out festive greeting cards to their clients and suppliers. I am involved in the card design and production, its an amazing experience for me. Meeting designers,printers and their colour charts, makes me feel like Willy Wonka in Charlie and the Chocolate Factory. On top of that, I am also managing their social network platforms such as their facebook and instagram accounts.

Earlier today, my boss and I sat down to complete the intern appraisal form. Don't forget to get your forms done guys, two more weeks till the submission of our internship report! Last leg of the race...push on everybody! 

I shall update some draft samples of the work I've done in my next entry!

Till next time dearies..

Lots of Love (LOL)
Hafeez.J