Showing posts with label launch. Show all posts
Showing posts with label launch. Show all posts

Wednesday, August 29, 2012

Completely involved



This week was a busy one… We had the Sharing Healthy Conversations event, which was organised by 32 Degrees South. The interns (me and two other girls) were asked to scribe as people shared their thoughts on how communication could improve between people with a disability, carers, family and health care professionals. The results were going to be given to the Minister for Disability Services and the Carers Advisory Council so it was crucial that we got down everything important that was said.

The scribes were given an information sheet as well as sheet with all the questions that were to be asked. Each of us was placed with a facilitator on a table and was asked just to write down everyone’s significant points to each question. Of course with any discussion, the conversation veered off track and attendees ended up answering questions that were only going to be asked later on. One thing I definitely learnt from this event is that you cannot expect everything to go exactly to plan. We ended up writing answers to one section instead of one question. What mattered however was that all the information was written down and could be collated effectively. I realised that as an event coordinator, so many things could go wrong or go unplanned however there is usually a solution. I like to think about it as a dancing concert where if you make a mistake you just need to carry on because chances are the audience didn’t realise the mistake happened in the first place. No one at the event realised that they were answering the questions out of order.

I knew that I would be asked to write a news article about the event for the 32dsg website and therefore at the same time as I was scribing I was also writing down quotes from the key speakers so that I would know exactly what to put in the article. The event was organised so professionally. The coordination between teatime, lunchtime and question time was perfect and the speakers were inspiring. I hope to one day be confident enough to run an event as smoothly.

We all arrived back at the office quite late in the day and it was quite hard to get back into work mode after spending most of the day at an event. However, I got started on the article for the Sharing Healthy Conversations event we had just taken part in and found it much easier to write since I had been a part of it and seen first hand how it was coordinated and what was said. I also got to see an event schedule, budget and fact sheet and will be keeping them as good examples for the future. The article has to be approved by the director of 32dsg (my supervisory) and the quotes need to be approved by all the speakers. However, the approval of quotes will not be hard since I was there writing them down at the event.

The social media coordinator has been trying to get people to ‘like’ the 32 degrees south Facebook page. Together we have been trying to update daily events on Facebook that are happening around Perth so that people can see the companies name in constant presence on their home pages. However it is hard to get people to fully acknowledge they have seen the posts by ‘liking’ them. I therefore decided to send a message to most of my 487 ‘friends’ on Facebook asking them to kindly like the 32dsg page. Suddenly we went from 24 likes to 67 and it is still increasing daily. Sometimes the best thing to do is to just ask, and from there you can build your presence less pleadingly.
This week I was also asked to write a blog about the winner of last years WApp Awards (now called oZAPPS-32dsg client), who has just launched their Big Help Mob app on iTunes to help mobilize volunteers around Perth. The blog is being approved for the 32dsg website and some of the content I wrote is being used in the oZAPPS media release.

Another thing I did this week was to write up a news piece for the Ngala’s participation in the Perth Baby Expo. Since Ngala is one of 32dsgs clients this news piece will be given to Ngala and put on their website just like the Ngala Gala dinner piece I wrote a week ago. I also wrote a blog on the same event for our website.

After only a few weeks of working here I am getting a lot faster at content creation. I was able to write a news piece in a professional journalism style and a blog in a relaxed style quickly and confidently. I cant believe how many opportunities I have had to create content for their website. I have been documenting everything I have been doing and looking through my portfolio yesterday I feel so lucky to have gotten such a great opportunity.

When there are no blog posts to be written up or news articles I have always got the big task of trying to draw up a PR plan for 32dsg. I am constantly updating an events calendar so they have events to blog, Facebook and tweet about in the future as well as looking at companies similar to 32dsg and events content for their website.

Wow what a week… I love being busy, having lots to do. I am so lucky that there is no such thing as wasting time at 32dsg.

Next weeks week 5 out of 7 and it has just flown by way too quickly!

I’ll be blogging here next week!  

Xxx
Martine 

Tuesday, August 7, 2012

The Big Launch!

As of the 1st of August the oZAPP Awards has been launched!

This is the event that I have been working on for the past 13 days of my internship. Throughout this time I have done completed numerous tasks that have given me an understanding of different areas of the competition including;

- Developing a PR plan for the duration of the awards
- Developing a Media plan for the West Australian
- Establishing an extensive national media contact database
- Media sponsorship package development
- Media release writing and distribution throughout Australia and
- Client meetings

It felt like it was a long time coming but gee does time fly when your having fun! Before I knew it the launch had approached and the competition was under way!

Unfortunately I spent the week of the launch in bed by the doctors orders but I have been kept in the loop via email and have done some work at home, I cant wait to be back in the action next week! 

Just so you understand the project I am working on; The oZAPP Awards is Australia's largest app competition searching for the nation's best new mobile application concept. The oZAPP Awards is a Curtin University initiative and aims to foster dialogue and collaboration between innovators, researchers, investors and industry, and to stimulate innovative business culture throughout Australia. 


Along with the launch of the competition, the oZAPP website was officially launched. The website
includes information on the industry, resources, case studies, blog posts, information on the judges and sponsors, and entry forms for the competition.

The last few weeks have been busy as we worked to get everything completed by the launch and it has shown me a lot about working in the PR field and for a consultancy. The biggest thing that I came to realise is the time needed to be factored in to get all media coverage and work approved by. When your working for a client it an integral part of the operation to get all media content and information signed off on by the client to ensure that what we as the consultancy are sending out in their name is accurate. As a national competition with industry professionals from around the world involved, there is more than one person who has to sign off on all content and with different time zones, getting things signed off has been difficult and deadlines have had to be altered to ensure that all content is accurate before it is distributed to the media.

So now that the competition is under way, we'll be following the PR plan I developed for the roadshow coming up, publicity for the event, and developing the judging criteria and outline for all judges.

Have a look at the website and spread the word about this competition. You don't have to be tech savvy to have a great idea for an app so get involved!!

Until next time!