Go Communications is an agency with clients ranging from restaurants
and hotels, to oil and gas producers to fashion labels. Interning at the agency I was exposed to
public relations work within a variety of different industries. One day I was brainstorming ideas for the corporate
newsletter of a property developer and the next dropping a Nikon camera to a
magazine office to be reviewed.
It also enabled me to get a handle on the culture in Malaysia. Just living in Malaysia as a foreigner posed its
own challenges, let alone working. But
having a grasp of the issues going on in various industries and a good understanding
of the local media (as a result of each mornings media monitoring) helped me in
my everyday life: in fitting into a culturally different lifestyle and in my
interactions with the locals.
I am aware of inevitable disadvantages for an intern within
the agency context. With so many clients
and only a limited amount of time at the agency, it is difficult to gather a
full understanding of each client, their needs and to develop an all over view
of the public relations services delivered to each client. With more time to focus on a single client at
a time a better understanding may have been achievable.
However, as an intern what I am looking for in my experience
is a taste of what the public relations occupation is like. Through an agency, I feel I have been able to
achieve this in a variety of different industries within a short amount of
time. Through these various ‘tasters’ I
have been able to decipher which industries I have an interest in and which one
I may like to work for in the future and which industries I wouldn’t be so keen
to work in. It has also given me insight
into consultancy as an industry in itself.
Through my own experience I have found agencies and consultancies beneficial
place to intern if you are unsure of which direction you would like to take in
the public relations field.
Georgia
15560340
Georgia
15560340
