Showing posts with label mistakes. Show all posts
Showing posts with label mistakes. Show all posts

Wednesday, May 8, 2013

Taking responsibility


I’m nearly at the end of my internship with Shine Communications, which I have been working under the lovely Ruth Simpson. When I first started my internship I was very excited to get involved but was also quite nervous when it came to contacting people for an interview, I suppose I didn’t have the confidence yet. When I was given the task to phone someone up, my heart would skip a beat and without prompting, my subconscious brain would come up with a thousand different excuses that my conscious brain would will away and tell me to grow up – it wasn’t a good feeling.

I suppose I was just overthinking things too much, and was too focused on what I had to say and what I had to get out of the interview rather than just being myself and having a normal chat. But luckily for me, this feeling slowly faded away when I realised one crucial thing: the term ‘intern’ is known by most people as someone who is still learning. So, I found that although I was given a lot of responsibility as an intern, the average person knows how much responsibility an ‘intern’ should have, so if I made mistakes, I was forgiven more easily – to say so lightly. If I mumbled my sentence and had to start again, the person on the other line didn’t seam to mind, if I spelt their name wrong or got a date confused, they understood, or if I forgot to attach a document to an email or called them back for a clarification, I didn’t seem too unprofessional because in their eyes I was just an intern who was still learning. Once I had this knowledge in my head, my confidence grew, and the more mumbling and wrong spelling I was picked up on, the more I learned and the more mistakes I began avoiding.

There was this one mistake, however, that was my full responsibility and therefore something I couldn’t blame on my title ‘intern’. I had written a story for the Dogs’ Refuge Home in Shenton Park, which involved a Kallaroo resident adopting a dog. I had been in contact with the resident since day one of writing the story and during the whole process, he was nothing but kind to me over the phone. When it came to asking for a photo to accompany the story, he made it clear that he was very camera shy and repeatedly asked for someone to accompany him when the photographer came to his house. And in response to his pleads, I would reply (numerously) that I would attend the photo shoot and make sure everything runs smoothly for him, of which he was extremely grateful for.

As the date of the photo came closer, I was given more and more tasks to do for the refuge and so, as the day of the Kallaroo photo shoot approached, it became the last thing on my mind and it took until the next morning to realise I had completely missed it. What a feeling that was, I felt TERRIBLE. I immediately contacted my supervisor which she advised for me to call him and appologise – now that was one phone call I was nervous for! Once I had explained to him what had happened, to my surprise, he was very good about it and understood that mistakes do happen. In this case, I couldn’t rely on my title ‘intern’, I think I was just lucky this guy was such a nice and understanding person.

So, things that I have learnt:
- People aren’t so scary to call and talk to on the phone
- People are generally understanding and I shouldn’t be scared of them
- Never break a promise with someone who is relying on you
- Always take responsibility for your own mistakes

Tuesday, May 7, 2013

Note to Self: Keep Breathing! It's only your first day!



Hello everyone! Let me introduce myself before I go telling you my little story about my first day at my internship. My name is Cassandra Lu, but you can all call me Cassie. I’m currently in my final semester (at the start I couldn't wait for this day to come, but now I'm slightly sad to see my university life come to an end) at Curtin University. I'm currently undertaking a double major in Public Relations/ Tourism and Event Management. 
I was privileged enough to have the opportunity to complete my internship at Linc Integrated. Linc is an advertising and marketing consultancy in Perth, Linc also provide other services including public relations, web designing and other various service in relations to marketing and advertising. The company consists of around 15 to 20 employees but the PR team itself consists of Rebecca Johnston (Strategic Advisor), Lisa Barratt (Senior PR consultant) and Conrad Natoli (Public Relations Consultant).

Before I go further on, I should mention my brief history with Linc Integrated. This wasn't the first time I worked with Linc and my supervisors Rebecca and Lisa. I had first met these two lovely ladies as a student volunteer for their work on Bankwest Launch event at Raine Square in October.
Although, I had met everyone on the team, I still had the jitters. As I walked to my spot, I greeted the team and was welcomed with nothing but big grins and “Hey Cassie”. After having a quick chat, I sat at my desk and began my duties as a intern.
After 30 minutes! I finally got my computer and email ready and began my first task assigned for the day; Media monitoring! Easy peasy. Media monitoring at Linc was pretty straightforward. We would each be allocated a publication, which we would then read and take note of what was technically making “headlines” and would be relevant enough to apply to our company and clients. The document only had to be 7-10 bullet points and a sentence describing the news would be enough.
Now I was up to my second task for the day. Bec briefly explained various projects that were currently active at Linc, one of which was a online/magazine portal aimed for the baby boomer market. The portal would offer content relevant to the target market and provide accessibility by allocating it all on the site.What I had to do was find blogs that “over 50’s” would most likely resort to when wanting to source their information. Topics could include current affairs, sport, finance, travel, health & wellbeing, lifestyle, events and other related topics. Putting myself in the mindset of a baby boomer, I began researching what I personally would type into the web to source my information.
After my lunch break I was given a task as a break from all the research I had done. One thing I know for sure that i've learned from this task, was the copious amount of research needed for a client/project was essential but given the limited amount of time it can be quite daunting and difficult to meet deadlines. The amount of research needed for a project can take up so much time without knowing.
Once all that was out the way, I got to the true nitty gritty areas of Public Relations! The good ole media release writing. Given time to read the client brief and various materials related to my media release, my mind was racing with a million questions such as “OH NO WHAT DO I WRITE!” Once I had finished reading the brief and understanding what my client did and what my media release required, Bec came over noticing my nerves she smiled and told me “ Don’t stress Cassie, just think of it as writing down ideas on a paper and it will eventually come naturally”.
*15 minutes later* I was literally sitting there at my desk with nothing but mind blanks! I couldn’t even come up with a title. Not wanting to look like a fool with a blank document on her first day, I began forming random titles and random paragraphs and piling information and formatting the media release with skills I had learnt in my past PR techniques classes. Quite glad I still remembered some of those skills such as proper punctuation when quoting, the triangle of information and other important media release writing techniques especially after the long uni break we all just had.
Once I began putting my ideas and thoughts onto the pages, I had noticed I had begun to form my media release and all I had to do was put the correct formatting and added quotes as requested. Once I checked and re-read my media release I handed it back to Bec and was provided with feedback on areas of approval.
First mistake I had made, which I called a rookie mistake was keeping media release to sentences not paragraphs! After reading through my mistakes and correcting my media release I sent my final media release and Bec sent me the release she had prepared earlier. Reading the two and comparisons, I learnt a thing or two and what areas I had needed to improve on for future media release writings.  
Without even knowing, that was the end of my day. Not even realising till I was told to go home by my supervisors! Who would have known it was already 5:30pm and my first day at my internship was over. Saying bye to everyone and walking out of those doors, I realised I was in fact “home” and I had chosen the right degree despite the years of doubting. I was already looking forward to my second day!