Great leader's advice

Hello fellow friends, 

This week I realized it has already been my third month with the agency, and I could not believe that time flies that quickly. I was overwhelmed with thoughts and the lessons I've learnt throughout my time here. I believe having supportive superiors in my agency helped me a lot during my course of internship with them.

My boss taught us a very important lesson during the weekly meeting that we had. She never fail to remind us that communications between us and a client should always be clear, to avoid any misunderstandings. On top of that, communications between a team is just as important. In a small agency like mine, it gets pretty hectic with the different accounts that we work with and the expectations of each client differs. 

It is important that the work is delegated equally and in my case, for example, if I feel too overwhelmed with the workload, then it is my responsibility to voice out and give myself the time I need. It is also my seniors' responsibility to lighten my workload wherever they can because after all, we are a team. 

The past few weeks have been busy with preparation for event launches. It was part of our responsibility to follow up with the coverage, photos, blog posts that was garnered from the event. These are a few of the many things that they don't teach us in textbooks and I feel thankful to learn from the few people that showed me the ropes of doing it well (:

As we near the dates to my last day at the agency, I looked back and thought carefully about my career prior to graduation. This experience have definitely opened up my eyes to the real PR industry. I love the people, the events, the adrenaline rush that I get from being in PR. It's also especially helpful when you are able to click with your colleagues. It makes work a little less like work and more like play. 

I hope in the future I am able to be as good as my superiors, handling so many things at once and doing it well when they're on the job. I'm glad that at the end of these few months, I don't go back empty-handed. I have a suitcase full of lessons learnt to bring back home. 

Thank you CROWD, for welcoming me with such open arms and for all the friendship made while I was on internship. This will not be the last time that you will hear from me. (:

Cheers,

Faizah

A shot at an experience.

 

Hello dear readers! Happy 2014! 

Nespresso was under my company's retainer account and they have shared many fond memories over previous launches before. I was honored to be a part of this launch thanks to my superiors. The above photo was proof of a success media launch event that my company organized together with the people from Nespresso. That's me and the people who were involved in the event last month! (:

It was barely my first week of internship when I was asked to help out during the event itself. It was exciting and fun and we had to make sure everything falls in place and the guests were equipped with the press releases. I had the best time bonding with some of my colleagues who were there at the event and got the opportunity to learn on-hand what happens during an event. 

They are now anticipating their official product launch that is going to happen next week. My colleagues and I have spent the past month planning and making sure the event falls goes smoothly, up to the littlest details like food and decor. I was sometimes tasked to call suppliers and agents to give us a quotation on their services, like a barista, for example. 

Initially, I was nervous about calling a total stranger and inquiring on their services, but after a few tries and learning how to be more confident when talking to people over the phone, I finally got the hang of it. I even get to call media and have a chat with them after following up on the invites. It was indeed something I've learnt beyond the textbooks. 

I am looking forward to yet another successful event next week!

Will share more exciting experiences soon!

Cheers, 
Faizah
16430457

Life is a journey

Standing out from the CROWD

Warmest greetings to all my friends over at Bentley and in Singapore!

I am Faizah, taking a double major degree of Marketing and PR here in sunny Singapore! As it's my last semester here as a student, I was required to undergo a very exciting phase in my education - internship. It's where we get thrown into the real world and experience what we've learnt first-hand. 

In the early November, I joined a public relations and marketing agency called CROWD. It was my first step into the industry and boy, was I excited! CROWD had just moved into a new building when they welcomed me. I was greeted by the agency directors and remembered clearly that "What you see, is what you get" and I was very contented with that.

As the name suggests, the whole personality of the agency was to stand out from the rest, having our own identity in the corporate world and injecting a little bit of fun and creativity while we do our jobs. I knew from the very first day I stepped it, as I saw snippets of the client's profiles and what I was surrounded with (soccer boots, lifestyle sneakers and sports jerseys) - this feels like home.

My second home for the next three months is cosy and just enough to accommodate the CROWD family of 10. I was allocated my own area and I knew I had to quickly get myself comfortable as work does not pause and wait for you to adjust to the surroundings. True enough, I was already tasked with sourcing out for agents for an event that we had to prepare for. 

I have hit past the 10 days mark now. 

Things have their own pace in my office. I love that we are flexible and that I could easily secure my rapport with the rest of my colleagues, even my superiors, and I also love how we all appreciate every little bit of help that was given. I believe the littlest things count - especially in an industry where minor details could make or break you. 

I will return to share more of my moments during this exciting phase! Looking forward to face more challenges and watch myself overcome them!

Till the next time, dear readers (: 

Merry Christmas and have a great celebration!

Faizah
16430457
Curtin Singapore