Hello to all past, present and future PR leaders worldwide!
I am Diane, a Curtin University (Bentley) student who is currently back in Malaysia, going an extra mile juggling work and play with loved ones, my career and family, this merry season.
What a way to end the year!
I am no multitasking guru, but it is a path I chose to enter the fast-paced public relations realm. We have been warned timelessly about the tight deadlines, high pressure demands from clients, and workload that only piles up as the days go by. Fortunately, at the end of the road are the fruits of our efforts which money cannot buy, the rewarding experience, the novel PR knowledge and witnessing the evolution of new tactics and strategies utilized by various companies globally.
From my external and personal perspective, Soul Society has always been brand of admiration and recognition in Malaysia which began as a small neighbourhood café in 1996. As word spread about the home-style cuisine and warm hospitality of its first SOULed OUT outlet, its brand rapidly grew to become the icon of suburban Kuala Lumpur where “everyone knows your name”.
With its quirky logo, SOULed OUT is today a household name and much-loved destination in Desa Sri Hartamas that draws patrons from near and far. While the eatery has had several makeovers in her menu, decor and manpower over the years, her mission remains…..to give patrons an experience that’s “as good as a hug” with the good food, good price, good service offering.
In 2011, SOUL Society launched a new branch under its first brand outlet name at the Ampang area, which carries its same original concept of brand, image and reputation.
SOUL Society had its eye on a specific location for many years, till it became available in November 2008. Opportunity only knocks once, SOUL Society grabbed it without hesitation and began its third outlet. Previously, WIP stood for Work in Progress which entailed an ambience of temporariness as constructions and refurbishments to the outlet were underway. Later in the same year, they rebranded WIP to Whipped Into Place, which has become a firm favorite amongst the dining scene in the prestigious neighborhood of Bangsar.
In 2013, SOUL Society rebranded its outlet called 789 established in 2012, which represent an iconic lifestyle destination for the KL chic, paving the way for exciting new concepts in the art of socialising and dining to Tujo Bar-sserie & Grill. Its new face is the place to enjoy the simple pleasures in life with good friends over good food, drinks and have loads of laughs, for the young at heart, going by the tagline to “Eat, Live & Play”.
As for my first day at SOUL Society which began on the 3rd of December 2013, I was immediately assigned to study SOUL Society’s background, fact sheets, website, social media and upcoming events, namely, SOUL Society Charity Bazaar 2013, A Christmas Playground party and Mad Hatter New Year’s Eve party.
From my observation, SOUL Society is undergoing a slight shortage of staff as many of its staff have taken annual leave in the year-end and its marketing executive recently left a vacancy. Hence, I anticipate that I would have to fill an extra pair of shoes, taking on additional marketing-related tasks as my learning journey begins at SOUL Society.
Cheerio for now!
Diane
NOTE: This was originally posted on my own blog (an honest mistake) on the 20th of December 2013, here. Hence, my dear readers, I assure you that my posts have been up, on a weekly, if not, regular basis.
