Hi all,
The main reason I managed to get my placement with ERISJ is my previous experience with writing articles for newspapers and managing to get them published. Basically, I was taken on board based on good media liaison and my little Black Book.
One of my first tasks was to create a database with contacts. ERISJ had some but no media contacts at all so that is where my contacts where handy. I have also included contacts that Kate, my supervisor, had from her Green activist campaigns. I used excel spreadsheet to divide the type of contacts like: industry related, media contacts and general database - friends of ERISJ that are receiving the newsletters and information.
This was rather a boring and unchallenging task but it had to be done. It took me almost two full days as most of the contacts where in a hard copy and some even hand written. Having so many interruptions during the day didn’t help either but then again that is quite typical in the PR. I have lost my enthusiasm to complete this spreadsheet as I knew I was needed to do something more creative and PR related rather then boring data entry. Kate has acknowledged that and has decided to pass this duty to somebody else.
Oh NO…. if I just knew what a mistake that would be! And it’s my fault really. I should have NOT shown my loss of enthusiasm and just completed the task myself. What happened was…we ended up doubling some contacts and there were not arranged in such a way to be able to just ‘cut’ and ‘paste’ as a group when sending a group email. And the way I found this out was was…very embarrassing. I received a very arrogant email from one of the journalists I sent the information THREE TIMES!!! Once again, it was my mistake for not checking the spreadsheet. I was in a hurry…How typical but not a good excuse.
Welcome to PR Internship - YOUR opportunity to put everything you have learned over the past years at university into practice and to get a thorough insight into what public relations is like "in the real world". This Blog allows you to reflect on your experiences, share insights with other students across campuses and to possibly give advice and support to fellow students. Please also see http://printernship-reflections.blogspot.com.au/ for more reflections
Showing posts with label 28 April. Show all posts
Showing posts with label 28 April. Show all posts
Wednesday, April 29, 2009
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