During my time as the Event Assistant for the Rottnest
Channel Swim Association I was placed with the task of finding the official
design for the official 2013 HBF Rottnest Channel Swim T-Shirt!
It is safe to say that I never thought one of my jobs would
be choosing T-shirt designs!
After working with the wonderful Sasha Jonas from Blue Dog Communications
and overlooking her wonderfully written press release I was left with the task
of promoting the competition to the public of Perth through the Rottnest
Channel Swim Association’s website, Facebook and Twitter pages – the power of social
media!
After posting about the T-shirt design competition on just
three simple platforms I and the Executive officer were in undated with entries
from a wide variety of individuals! Everyone from graphic artists, primary
school student, high school student, mothers, fathers and grandparents – it was
clear to see just how iconic the Rottnest Channel Swim is to a wide variety of
individual.
After countless Facebook posts, twitter ‘tweets’ and even a
few E-newsletters we were able to decide on a final three before making the
decision on the final design!
The final design depicts the field of swimmers leaving from
Cottesloe Beach and swimming towards Rottnest Island – the perfect representation
of the world’s largest open water swim!
This task showed me just how varied roles can be within a
PR, marketing or events role and also the power of social media; you just never
know what task is around the corner!
Regards,
Jayne.
