Hi All
Wow this week has been busy.
Just after I had finished my previous weeks' work, I was given the MAMMOTH
task of copywriting for a Perth/International photographer** . The photographer just revamped his whole website and needed the content to reflect the
direction that he was focusing on, which is corporate photography.
I was given a very specific brief by my Internship
boss Sandra Spasojevic, who is also the director and founder of Savvy
Creations, about the specific headings that needed to be rewritten and how it
should sound. As the focus was to attract a corporate audience, the language therefore needed to be short and precise yet informative and
inviting to appeal to that particular demographic of clientele. I was asked to
rewrite the following headings;
- Homepage:
This needed to sound a lot more professional and showcase the talents (i.e photographed internationally and therefore can be described as an
international photographer to heighten credibility.
- Portfolio:
The portfolio section had a number of headings and all only had a short sentence which
didn't inform the client on exactly what the photographer provides
- Services:
The services section needed to be more
detailed as it was to inform the client exactly the services provided by
the team.
- Default
Promos: I was asked also to come up with 2 promotions that can be featured
on the website (e.g Have you booked your Christmas party function
photographer? to capture all the festivities of your
Christmas function please contact us at …..etc”
This assignment provided me a lot of insight into
the real PR world. Firstly, it is important that the brief you are given is
adhered to in every aspect to ensure the client is happy. For the website, I had to alter my usual style of writing to adhere to the
brief which was to make the content short and informative in order to reflect
the client's vision and mission. This is critical especially with David having
a specific client demographic he is targeting, and therefore makes the brief even
more important to capture the attention of that audience.
Secondly, looking at the brief I was quite
overwhelmed by the amount of work I had to do and the fact that I was writing
content for a notorious Perth Photographer, I wanted to make sure that the
content was professional and accentuated the photographer's talents. My intern boss reassured
me that she wouldn't have assigned me the task if she knew I wasn't capable of
handling it. This taught me that you need to trust in your abilities and skills
that you have built up over the years at uni which leads to building your
independence and confidence, readying you for the real working
world.
And lastly, ill pass on some advice that my intern
boss Sandra gave to me for my brief that I think can be applied when practicing
Public Relations
"In any business especially Public Relations,
Marketing and Advertising you will always be required to work with clients who
you may not know anything about their business and you have no choice but to
learn about it. This is where some of your greatest knowledge and research
abilities will come in hand…its about stepping outside of your comfort and
working across many different platforms"
This proved to be entirely true when working on
this brief. Lots of hours of research needed to be done to inform me on the
current climate of the photography industry and the type of content,
terminology and tone of voice which was used by other photographers to get me
up to speed in order to excel on this brief. These skills in researching and
applying knowledge can be applied to all aspects of PR and has definitely lead
to me gaining invaluable experience to carry me throughout my PR career.
Till next time,
Tahlia
