18 days, 40 minutes until the Beaufort Street Festival
4 days, 1 hour, 40 minutes until Pride Celebration
It's safe to say orchestrated chaos is imminent.
COMMUNICATION
Our office is small, so any problems or worries that arise are an office problem and something we tackle together, rather than on our own. Despite all having our own roles within the office - Festival Directors, Marketing/PR Coordinator, Project Manager, Business Liaisons etc, we all work to ensure that everyone else in the office is aware of what is going on in our own roles.
As we are such a small team (10 of us max at any given time), most internal communication happens verbally, rather than via new technology methods. I love the idea of sitting around our office table just discussing any updates, rather than being told via an impersonal email. I suppose one thing this has taught me is that any internal communication I may send out in my future PR roles needs to have a personal feel to it, rather than a mass email or communication that feels more like spam than something worth reading.
However, our external communications as part of the Beaufort Street Festival occur across a wide range of mediums, depending on the Stakeholder. We send out weekly newsletters to our Volunteers and friends of the Beaufort Street Network/Festival - including our businesses on the street, letters to residents in the area, Facebook posts to attendees of the event, as well as a dedicated Business Liaison (yours truly) to disseminate information.
COMMUNITY
As part of my journey with JumpClimb, I have also come to realise the importance of Community to Festivals such as the Beaufort Street Festival. Keeping the Community involved and ensuring they are engaged/able to activate spaces on the day and in the lead up is key to success. This has lead me to understanding different creative ways that this can be done, through flash mob organising to stages dedicated to community performance, from decorating windows to trees on the street.
CELEBRATIONS
To finish off, I thought I would leave you with some photos from a JumpClimb event over the weekend. Another aspect of the JumpClimb clientele is booking acts at The Aviary and the Aviary Rooftop Sessions on a Sunday. As part of this, JumpClimb organised for Triple J honey ASTA to play her first EVER Perth show, supported by JumpClimb band PUMBA, local artist Rachel Gorman and DJ Charlie Bucket. As this is one of our events, I thought I would head along and enjoy the warm, sunny Sunday afternoon at The Aviary with my workmates.
After a long week of work for the JumpClimb team, it is really rewarding to see an event like the Aviary Rooftop Sessions come together and make so many people happy. It is another reason I have come to love working in PR and events - a dedicated team works hard to create something wonderful, something that seems to so effortlessly come together but has really been crafted for a particular client.
Until next time,
Renee
