Showing posts with label #growth. Show all posts
Showing posts with label #growth. Show all posts

Monday, May 30, 2016

From Little Things Big Things Grow

Looking back to where it all started I remember dreading starting my internship, where do I begin, where do I want to go, can I really do this, were all questions circling in my mind.
I think I speak for a lot of students when I say I was not looking forward to working for free and that some of the intern adverts looked a little dry, not quite as exciting as Samantha's office from the Sex and the City. But could I really be picky? I'm just a university student, and I'm definitely not the only one looking for a placement, so I should just be happy with anything I can get, right? Wrong!
If you start early enough and do your research you can find somewhere that fits you as well.

Fortunately for myself whilst social butterflying around Perth I began talking to someone who worked for Rugby WA and the Western Force. This organisation was the dream for me as an internship, because of all the rugby players walking around the office? Maybe, but mostly because I had always taken extra interest in sport. Throughout school I was always the sport captain and that didn't change when I arrived at Curtin becoming their sports captain in 2014. All my work experience and volunteer work had been with sporting events so Rugby WA just seemed like the next step up for me.
Networking is a handy tool for any students toolbox and thankfully that is how I found out that they were looking for interns for the upcoming season and eagerly asked for a direct contact that I could submit my interest to. After handing in my resume and acquiring an interview I received an email congratulating me on my new role in the partnerships team at Rugby WA and Western Force.

For a moment I had a sigh of relief, the hard part was over, or so I thought. Day one rolled around and I began to doubt my ability to 'PR', the 'what ifs began to appear in my mind, what if I have to write a press release on my fist day, what if I end up sitting alone at lunch, what if I forget how to send an email, what if I make a mistake. But day one interns don't stress, most tasks are simple, like spread sheets and data entry and all my tasks always came with a set of instructions to help me along the way. I also quickly learnt that the ability to ask questions was my greatest ally, no matter how silly I thought my question might have been, my manger was never frustrated at me and never thought my question was stupid. Asking the question helped to get the job done quicker and ensured it was done to the best of my ability.

As my internship continued my confidence built and the more tasks I was given. Towards the end I was able to walk into the office, sit down at my desk and continue working without any instruction from my manager. My what if's had faded away and I realised that every mistake I made throughout my time at Rugby WA had built me up to be a better intern, learning how to fix things myself and how to avoid making future errors.

Now at the end of my internship I realise that I was never working for free. Hands on experience teaches you things that you could never pick up in a classroom and I am so grateful to Rugby WA and Western Force for giving me this opportunity to grow and develop as a PR student. I now have the confidence I needed to take me into the next stage of life beyond university and I owe it to my internship.
'The Interns' and ladies from commercial services, celebrating our final Western Force home game together

Tuesday, August 20, 2013

A 'WIP'- The Westfield Way!


Hello fellow near-graduates/future associates/colleagues/competition (maybe?)!


My name is Shannon and I have been lucky enough to secure a placement at Westfield with their P.R and Marketing team in their Carousel Centre Management Office! 

 

Quite familiar with the business already having worked there as Concierge for almost a year I could hardly wait to start contributing to some of the campaigns I had previously only been briefly exposed to. I didn't realise just how "brief" this exposure was until I started with the Marketing and PR team back in July.....



The first day as a part of my new team we went to one of the coffee shops in the centre to conduct a WIP (Work in Progress). The WIP outlines almost everything that is going to take place in and around the centre for the next 2-3 months; the budget, who is responsible, where the money is coming from and most importantly WHY are we doing it. I guess to give everyone an insight to why we do specific campaigns it's important to understand the unique environment of Shopping Centre public relations and stakeholder mapping. 
 

As Marketing/ PR you've an obligation to Westfield as the property manager, ultimately everything we do needs to increase (or at least not be to the detriment of) the value of the property. Furthermore you have an obligation to the tenants of the centre that depend on you to drive traffic to the centre. Many of the businesses in the centre don't have any public relations knowledge or marketing expertise. To be honest it was when we were going through the WIP and discussing responsibility to tenants that for the first time I really felt like I had a desirable skill set/ unique knowledge. Furthermore we have an obligation to society to be a good corporate citizen and of course, last but not least you have an obligation to consumers and to fill their every need in an easy, accessible FAST way. In the current retail environment anything else deems you simply irrelevant.  


It was my first day to this side of the business and I already was getting an idea of how fast paced PR & Marketing is in the real world. Keeping up with all the stakeholders alone was going to be a mission. I couldn't believe when my Marketing Manager so easily rattled off the store managers by name of over 100 stores..(seriously!) Of course I was over the moon about the opportunity, to which I would give my absolute best, because- as I was to learn, anything less than your best is just not the Westfield Way.
 
While the company is retail leaders in the US, UK and New Zealand also, their Australian site is linked here for those who want to get a better idea (or maybe even want to have a bit of a shop!) Westfield Australia or to see some of my contributions and Carousel specific events click here: Westfield Carousel
 
Blog again soon!