The Good Food and Wine Show was in Perth on
July 13-15 and as a client of Devahasdin the lead up to the event was busy and
also exciting!
In my first week a promotion was launched
for Plaza Arcade in Perth City (another one of Devahasdin’s clients) with The
Good Food and Wine Show. The promotion was to increase awareness of both
clients and encourage more shoppers within Plaza Arcade.
In my second week I was given the task of
overseeing the promotion down at Plaza. At first I was nervous about being
given such a responsibility but the nerves quickly disappeared after starting
and I was actually quite excited to be able to learn first hand all the
different aspects that go in to coordinating such a promo. Within this role I
was responsible to visit Plaza each day I was in the office and liaise with
each retailer to gain their feedback on how they thought customers were
responding to the promotion.
Some retailers were friendly and more than
helpful, others weren’t very interested! As I currently work in retail I can
understand both sides. Trying to promote your own in store deals plus informing
customers of the wider centre promo can be tough and can definitely annoy those
customers who just want to get in, buy their product and go!
Nevertheless I persevered visiting retailer
after retailer, restocking their entry forms and flyers as I went. On my visits
I was also responsible for collecting all the entry forms from the entry barrel
and once back at the office counting the number of entries and storing them
safely.
Overall the promotion was very successful
and being able to oversee it was a great experience mainly because it allowed
me to further my own confidence and professionalism. Liaising with clients face
to face is different than through email or over the phone and clear
communication is extremely important.
Throughout my internship I have noticed
that my previous worries about making phone calls or sending emails have
significantly reduced. I am now more confident and feel more comfortable to do
these simple, everyday and essential tasks with ease.
Already the experience I have gained
throughout my internship has been invaluable and I have been able to step
outside of my comfort zone, which has definitely paid off.
Caitlyn
Caitlyn
